# Founder Feature: The OB/GYN Formulating Pharmaceuticals for Period Care - Margo Harrison of Wave Bye

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2026-05-22
- Length: 36m
- Episode: 309
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-05-22-founder-feature-the-ob-gyn-formulating-pharmaceuticals-for-period-care-margo-har
- Listen: https://share.transistor.fm/s/cd3b2dea

## Summary

Margo Harrison, founder and CEO of Wave Bye, explains her strategy for launching a proactive, pharmaceutical-grade treatment for period pain and bleeding, targeting a market release between late 2027 and early 2029. She details the science behind her formulation, including the use of Inositol in her beta product Bioregularity for PCOS, and discusses the critical differences between FDA-approved drugs and supplements. Harrison also shares her perspective on how social media, particularly TikTok, is accelerating women's health awareness and how she approaches upcoming FDA meetings with a game-theory mindset rather than fear.

## Outline

1. Introduction: Margo Harrison and Wave Bye's Mission
2. Bioregularity and Inositol: Managing PCOS and Cycle Regularity
3. The Philosophy of Bodily Autonomy and Menstrual Tracking
4. TikTok's Role in Advancing Women's Health Education
5. Preparing for the FDA Meeting: Game Theory vs. War Rooms
6. FDA Approval vs. Supplements: Claims, Safety, and Legitimacy
7. Proactive vs. Reactive Care: Timing, Formulation, and Packaging
8. Market Timeline and Beta Product Availability

## Topics

- [Medical & health devices](https://hardwarepodcasts.com/topic/medical-devices)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Wave Bye (company)
- Bioregularity (product)
- Inositol (other)
- Metformin (other)
- PCOS (other)
- TikTok (other)
- FDA (other)

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## Citing this page

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