# Founder Feature: Yaniv Simpson of The Conscious Bar

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2026-01-30
- Length: 29m
- Episode: 242
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-30-founder-feature-yaniv-simpson-of-the-conscious-bar
- Listen: https://share.transistor.fm/s/85be484f

## Summary

Yaniv Simpson, founder of The Conscious Bar, explains his mission to redefine the chocolate category by creating a date-sweetened craft chocolate bar with zero additives, ethical sourcing, and 100% compostable packaging. He details the nine-month struggle to source fully compostable two-piece packaging and the complexities of securing organic, Prop 65-compliant cacao directly from farms to ensure traceability and fair compensation. Simpson describes building an in-house creative agency to drive direct-to-consumer sales and educate consumers on the difference between fruit sugar and processed sugar, while preparing for a retail launch in early 2026.

## Outline

1. Introduction: Yaniv Simpson and The Conscious Bar's Mission
2. Redefining Chocolate: From Candy Store Ban to Date-Sweeted Craft
3. Sourcing Ethical Cacao: Direct Trade, Prop 65, and Supply Chain Visibility
4. The Nine-Month Hunt for 100% Compostable Packaging
5. Building an In-House Creative Agency for DTC and Education
6. Retail Expansion Plans and Limited Edition SKUs for 2026

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- The Conscious Bar (product)
- Hugh Kitchen (product)

## Related episodes from other shows

- [312 - Jason Christensen from Blue Unicorn, the best protein bar on the planet?](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet) (People of Packaging)
- [244 - Jody Polishchuk from Sundays on how they made the first zero sugar creme cookie](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-02-16-244-jody-polishchuk-from-sundays-on-how-they-made-the-first-zero-sugar-creme-coo) (People of Packaging)
- [Guayakí Yerba Mate: David Karr and Chris Mann](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-28-guayaki-yerba-mate-david-karr-and-chris-mann) (How I Built This)
- [168 - John Shin makes taking your vitamins FUN and sustainable!](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-22-168-john-shin-makes-taking-your-vitamins-fun-and-sustainable) (People of Packaging)
- [259 - It's definitely NOT beer with Not Beer founder Dillon Dandurand](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-01-259-its-definitely-not-beer-with-not-beer-founder-dillon-dandurand) (People of Packaging)

## Citing this page

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