# #228 - Spotlight on Grocery Run Events with Amna Mettmann of Brause and Jocelyn Ramirez from Todo Verde

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-12-23
- Length: 31m
- Episode: 232
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-12-23-228-spotlight-on-grocery-run-events-with-amna-mettmann-of-brause-and-jocelyn-ram
- Listen: https://share.transistor.fm/s/a84d4cc7

## Summary

Amna Mettmann of Brause and Jocelyn Ramirez of Todo Verde discuss leveraging Startup CPG's Grocery Run events to accelerate retail growth. Amna explains how Brause used its first Grocery Run as a B2B launchpad, closing deals with retailers like Woodland Markets and Good Stuff Distributor while receiving critical feedback that led to can redesigns. Jocelyn shares her experience winning the pitch slam at the Chicago Grocery Run with Fresh Thyme Market, highlighting the importance of authentic storytelling and treating buyers as humans to overcome the challenges of cold outreach.

## Outline

1. Introduction: Brause and Todo Verde Overview
2. Amna Mettmann: Grocery Run as a B2B Launchpad
3. Product Feedback and Can Redesigns
4. Minimalist Booth Philosophy and ROI
5. Accelerating Sales Cycles and Pre-Event Prep
6. Community and Competitor Support
7. Jocelyn Ramirez: Winning the Pitch Slam
8. Storytelling and Human Connection with Buyers
9. Post-Win Integration and Future Plans

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies

## Mentioned

- Brause (product)
- Todo Verde (product)
- Woodland Markets (company)
- Luke's Local (company)
- Good Stuff Distributor (company)
- All Phenoms (product)
- Fresh Thyme Market (company)
- Startup CPG (company)
- Grocery Run (other)

## Related episodes from other shows

- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Advice Line with Pete Maldonado of Chomps](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-02-advice-line-with-pete-maldonado-of-chomps) (How I Built This)
- [Advice Line with Mark Ramadan of Sir Kensington's](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-03-27-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams) (How I Built This)
- [Advice Line with Marcia Kilgore of Beauty Pie](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie) (How I Built This)

## Citing this page

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