# Startup CPG's Grocery Run with KeHE

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-12-12
- Length: 4m
- Episode: 237
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-12-12-startup-cpgs-grocery-run-with-kehe
- Listen: https://share.transistor.fm/s/5cac56a8

## Summary

Daniel, founder of Startup CPG, announces the upcoming 'Grocery Run' event in Denver on February 3rd, 2026, held the night before the KeHE Summer Show. The event connects 70 pre-launch brands with regional grocery buyers and the KeHE team to secure distribution deals. Daniel highlights the success of previous retailer-centric and distributor-tabletop style events in markets like SoCal and San Francisco, emphasizing the opportunity for brands to get picked up by KeHE's vast retail network.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-12-12-startup-cpgs-grocery-run-with-kehe#t=9) Introduction to the Denver Grocery Run Event

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- KeHE (company)
- Whole Foods (company)
- Sprouts (company)
- GoPuff (company)
- Gelson's (company)
- Mother's Market (company)
- Happier Grocery (company)
- Central Market (company)
- Startup CPG (company)

## Related episodes from other shows

- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
- [170 - Wipes and Weenus Wednesday w/Sean Riley and AJ Peek](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek) (People of Packaging)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [Perfect Snacks: Bill and Leigh Keith](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-09-perfect-snacks-bill-and-leigh-keith) (How I Built This)

## Citing this page

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