# Investor Spotlight: Jaxon Stuart, Spacestation Investments

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-11-29
- Length: 37m
- Episode: 225
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-29-investor-spotlight-jaxon-stuart-spacestation-investments
- Listen: https://share.transistor.fm/s/758b25ae

## Summary

Jaxon Stuart, Partner at Spacestation Investments, explains how the firm evolved from a corporate angel arm founded by YouTuber Sean McBride into a venture fund with a unique creator-economy network. He details their investment framework of 'people, product, and progress,' emphasizing that momentum across multiple metrics (PR, retail velocity, social traction) was key to investing in brands like Graza and Magic Spoon. Stuart advises founders to write comprehensive, living deal memos to clarify strategy and discusses how AI is enabling leaner operations, citing a portfolio company that reduced hiring plans from 70 to four roles.

## Outline

1. Introduction: Jaxon Stuart and Spacestation Investments
2. Spacestation's Origin: From YouTube Cash Flow to Venture Fund
3. SPVs vs. Committed Capital: Structure and Founder Implications
4. The 'Three Ps' Framework: People, Product, and Progress
5. Case Study: Evaluating Graza and the Power of Momentum
6. Founder Advice: Writing the Living Deal Memo
7. AI in Operations: Reducing Headcount and Increasing Efficiency
8. When to Raise: Accelerating Exits vs. Profitability

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- Spacestation Investments (company)
- Magic Spoon (product)
- Graza (product)
- Olipop (product)
- Oura Ring (product)
- Oats Overnight (product)
- VidSummit (company)
- Sean McBride (other)
- Sean Duras (other)
- Tim Holiday (other)
- Gabby (other)
- Greg (other)
- Brian Tate (other)
- Mr. Beast (other)
- Jimmy (other)
- Derral Eves (other)
- Alibaba (company)
- ChatGPT (tool)
- Zoom (tool)
- Chime (tool)

## Related episodes from other shows

- [HIBT Lab! Nas Company: Nuseir Yassin](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-04-06-hibt-lab-nas-company-nuseir-yassin) (How I Built This)
- [Sharing the 2023 HIBT Lab Highlight Reel](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-01-04-sharing-the-2023-hibt-lab-highlight-reel) (How I Built This)
- [Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop) (How I Built This)
- [Stitch Fix: Katrina Lake](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-04-02-stitch-fix-katrina-lake) (How I Built This)
- [049: Getting Angel Investment, with Juliana Garaizar of the Houston Angel Network](https://hardwarepodcasts.com/podcast/product-startup/2017-04-18-049-getting-angel-investment-with-juliana-garaizar-of-the-houston-angel-network) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-11-29-investor-spotlight-jaxon-stuart-spacestation-investments. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.