# #220 - Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-10-28
- Length: 51m
- Episode: 209
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-28-220-brain-health-ingredients-101-w-cognizin-radicle-science-and-karma-water
- Listen: https://share.transistor.fm/s/3e95d5f6

## Summary

Kelley Bridenbaugh of Karma Water, Katie Emerson of Kyowa Hakko USA, and Kaitlyn White of Radicle Science discuss the science and marketing of brain health ingredients. They explore the efficacy of Cognizin (citicoline), the importance of delivery formats like Karma Water's patented push-cap, and how brands can substantiate claims through clinical research and branded ingredients.

## Outline

1. Introduction and Guest Profiles
2. The Rise of Brain Health and Key Ingredients
3. Research Methodology and Clinical Trials
4. Delivery Formats and Karma Water's Innovation
5. Cognizin Science, Dosing, and Branded Ingredients
6. Consumer Claims, Substantiation, and Marketing

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- Karma Water (company)
- Cognizin (product)
- Kyowa Hakko USA (company)
- Radicle Science (company)
- Magic Mind (product)
- Recess (product)
- Alpha Brain (product)
- Goalie Matcha (product)
- Mosh (product)
- Celsius (product)

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- [How I Built Resilience: Kara Goldin of Hint](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-01-how-i-built-resilience-kara-goldin-of-hint) (How I Built This)
- [334 - Sabrina Clebnik is pioneering an incredible cannabis brand in Clebby's and the packaging is exquisite!](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th) (People of Packaging)
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## Citing this page

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