# Investor Spotlight: Liz Myslik of Loft Growth Partners

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-10-25
- Length: 50m
- Episode: 212
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-25-investor-spotlight-liz-myslik-of-loft-growth-partners
- Listen: https://share.transistor.fm/s/89a923ef

## Summary

Liz Myslik, Managing Partner at Loft Growth Partners, explains that her firm invests in purpose-driven CPG brands with $5-20M in revenue that have achieved product-market fit and strong unit economics. She highlights Back to the Roots as a portfolio example of a brand that successfully pivoted from mushroom growing to organic gardening supplies through resilience and market adaptation. Myslik warns founders about the misalignment between long-term brand building and the short time horizons of traditional investment funds, advocating instead for angel networks and early profitability. She emphasizes that execution, focus on core products, and strong margins are non-negotiable for sustainable growth in the current CPG landscape.

## Outline

1. Introduction: Liz Myslik and Loft Growth Partners Overview
2. Defining 'Ready to Scale': Product-Market Fit and Unit Economics
3. Case Study: Back to the Roots and Founder Adaptability
4. Business Fundamentals: Margins, Channels, and Profitability
5. Lessons Learned: Execution, Focus, and Team Building
6. The Investor-Founder Misalignment: Fund Math vs. Brand Building
7. Alternative Funding: Angel Networks and Early-Stage Capital
8. Why Investors Pass: Portfolio Strategy and Resources

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Loft Growth Partners (company)
- Back to the Roots (product)
- General Mills (company)
- Mondelez (company)
- Unilever (company)
- Campbell's (company)
- J and J (company)
- Gaiam (product)
- Larabar (product)
- Justin's (product)
- Plum Organics (product)
- Eco Products (product)
- Whole Foods (company)
- Amazon (company)
- Costco (company)
- Expo West (other)
- Neutopia (other)
- Global Zoo (other)
- Nosh (other)
- Fancy Food (other)

## Related episodes from other shows

- [Back to the Roots: Nikhil Arora and Alejandro Velez](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-11-08-back-to-the-roots-nikhil-arora-and-alejandro-velez) (How I Built This)
- [Advice Line with Michelle Wahler of Beyond Yoga](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-17-advice-line-with-michelle-wahler-of-beyond-yoga) (How I Built This)
- [Advice Line with Eric Ryan of Method returns](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-23-advice-line-with-eric-ryan-of-method-returns) (How I Built This)
- [Happy Family Organics: Shazi Visram (2020)](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-07-04-happy-family-organics-shazi-visram-2020) (How I Built This)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)

## Citing this page

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