# Investor Spotlight: Ben Zises, SuperAngel.Fund

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-10-18
- Length: 54m
- Episode: 208
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-18-investor-spotlight-ben-zises-superangel-fund
- Listen: https://share.transistor.fm/s/5b29ffd5

## Summary

Ben Zises, Founder and General Partner at SuperAngel.Fund, discusses his transition from a prop-tech founder to an early-stage consumer investor. He outlines his 'help-first' investment philosophy, his strategy of starting with small checks to build positions over time, and the critical importance of proprietary IP and unique distribution for new CPG brands. Zises provides specific advice on crafting concise pitch decks, maintaining consistent investor updates, and the diligence criteria he uses to evaluate founders, highlighting trends in the health and wellness supplement sector.

## Outline

1. Introduction and Ben Zises's Background
2. The Origin of SuperAngel.Fund and Investment Philosophy
3. Investment Strategy: Small Checks and Scaling Positions
4. Advice for Founders: Pitch Decks and Investor Updates
5. Market Insights: Supplements, Creatine, and Distribution
6. Diligence Criteria and Founder Evaluation
7. Pitch Deck Best Practices and Contact Information

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

early-stage companies

## Mentioned

- SuperAngel.Fund (company)
- Quip (product)
- Caraway (product)
- Create (product)
- Man Cereal (product)
- Feel Goods (product)
- Sequoia (company)
- Carta (company)
- Angelist (company)
- Dollar Shave Club (product)
- retailmls.com (product)

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## Citing this page

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