# Founder Feature: Ollie & Sophie Spring of OOSO Sparkling Tea

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-10-10
- Length: 35m
- Episode: 203
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-10-founder-feature-ollie-sophie-spring-of-ooso-sparkling-tea
- Listen: https://share.transistor.fm/s/6d75e942

## Summary

Ollie and Sophie Spring, co-founders of OOSO Sparkling Tea, discuss their journey from meeting on Hinge to launching an award-winning non-alcoholic sparkling tea brand in June 2024. They explain their product formulation, which uses organic honey and functional ingredients to appeal to the sober-curious Gen Z and millennial demographic, and detail their intentional branding strategy inspired by the Bauhaus movement. The founders also highlight their decision to remove all caffeine from their lineup by the new year and their current distribution channels, including Fresh Direct and select New York retailers like Big Night and Happier Grocery.

## Outline

1. Introduction: Ollie & Sophie Spring and OOSO Sparkling Tea
2. The Sober-Curious Trend and Brand Origin
3. Product Formulation: Tea, Honey, and Functional Ingredients
4. Ingredient Transparency and Consumer Trust
5. Founders' Backgrounds and Bootstrapping the Business
6. Awards, Community, and Industry Camaraderie
7. Target Demographics and Caffeine-Free Strategy
8. Branding, Design, and Packaging Details
9. Retail Distribution and Future Flavors

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- OOSO Sparkling Tea (product)
- Hinge (other)
- Big Night (company)
- Happier Grocery (company)
- Fresh Direct (company)
- Bevnet Live (other)
- Startup CPG Shelfies (other)
- Bauhaus (other)

## Related episodes from other shows

- [Numi Organic Tea: Reem Hassani and Ahmed Rahim](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-07-05-numi-organic-tea-reem-hassani-and-ahmed-rahim) (How I Built This)
- [EO Products: Susan Griffin-Black & Brad Black](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-07-15-eo-products-susan-griffin-black-brad-black) (How I Built This)
- [Poppi: Allison and Stephen Ellsworth.  From Farmers Market Vinegar Drink to $2B Soda Sensation](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-09-22-poppi-allison-and-stephen-ellsworth-from-farmers-market-vinegar-drink-to-2b-soda) (How I Built This)
- [Supergoop!: Holly Thaggard (2020)](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-08-28-supergoop-holly-thaggard-2020) (How I Built This)
- [346 - Sistine Spritz packaging aesthetic is unreal! w/ founder Kate McLamb and Lauren Alexander](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure) (People of Packaging)

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