# Founder Feature: Amna Mettmann of Brause

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-07-18
- Length: 38m
- Episode: 170
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-18-founder-feature-amna-mettmann-of-brause
- Listen: https://share.transistor.fm/s/cc13c588

## Summary

Amna Mettmann, founder of Brause, explains how she launched a line of German-inspired craft sodas using whole food ingredients like organic apples and dates to avoid added sugars and artificial flavors. She details the brand's sleek, industrial design philosophy and her strategy of leveraging failed search data from her time at Postmates to identify the growing demand for non-alcoholic beverages. Mettmann also discusses how the Startup CPG community and the SF Grocery Run event helped her secure initial distributors and navigate early-stage growth.

## Outline

1. Introduction: Amna Mettmann and the Brause Brand
2. Product Philosophy: Whole Food Ingredients and No Added Sugar
3. The Three SKUs: Apple Soda, Malt Soda, and Malt Beer
4. Brand Identity: Industrial Design and Motorcycling Lifestyle
5. Career Background: From Investment Banking to Postmates
6. Market Validation: Using Failed Searches to Find Opportunity
7. Growth Strategy: Startup CPG Community and SF Grocery Run
8. Distribution and Availability: Retailers and Online Channels

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Brause (product)
- HelloFresh (company)
- Postmates (company)
- Anheuser Busch (company)
- Diageo (company)
- Startup CPG (company)
- SF Grocery Run (other)
- Bubble Goods (other)
- Fair (other)
- Pop Up Grocer (other)

## Related episodes from other shows

- [259 - It's definitely NOT beer with Not Beer founder Dillon Dandurand](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-01-259-its-definitely-not-beer-with-not-beer-founder-dillon-dandurand) (People of Packaging)
- [How I Built Resilience: Kara Goldin of Hint](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-01-how-i-built-resilience-kara-goldin-of-hint) (How I Built This)
- [Health-Ade Kombucha: Daina Trout](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-09-28-health-ade-kombucha-daina-trout) (How I Built This)
- [Samuel Adams: Jim Koch (2017)](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-07-24-samuel-adams-jim-koch-2017) (How I Built This)
- [Advice Line with Andy Dunn of Bonobos](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos) (How I Built This)

## Citing this page

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