# Bonus: Summer Fancy Food Show Recap

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-07-14
- Length: 46m
- Episode: 172
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-14-bonus-summer-fancy-food-show-recap
- Listen: https://share.transistor.fm/s/11b9ddc7

## Summary

Startup CPG founder Daniel Scharff, Head of Marketing Patricia Menegoto, and Editor Caitlin Bricker recap the Summer Fancy Food Show, highlighting the success of their Startup CPG section in the River Pavilion with 25 emerging brands. They detail the impact of curated 1:1 buyer meetings and evening networking events, featuring insights from exhibitors Figa Foods, Loopini Pizza, and Ooso Sparkling Tea on securing distribution deals and press coverage.

## Outline

1. Introduction and Show Overview
2. The River Pavilion and Startup CPG Section
3. Curated 1:1 Buyer Meetings
4. Female Founder Lounge and Panels
5. Evening Networking Events and Buyer Access
6. Brand Spotlight: Figa Foods
7. Brand Spotlight: Loopini Pizza
8. Brand Spotlight: Ooso Sparkling Tea

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Startup CPG (company)
- Figa Foods (product)
- Loopini Pizza (product)
- Ooso Sparkling Tea (product)
- Whole Foods Market (company)
- Sprouts (company)
- Bon Appetit (other)
- Food Network (other)
- Fairway Market (company)
- Thrive Market (company)
- GoPuff (company)
- Happier Grocery (company)
- Sweet Kiwi (product)
- Shark Tank (other)
- DOS (company)
- Switchback (company)
- Gianuzi (company)
- Lewinden Ro (company)
- Universal Ads (company)
- Grow (company)
- H E B (company)
- Central Market (company)
- Sobeys (company)
- Unfi (company)
- NCG (company)

## Related episodes from other shows

- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [What It Really Takes To Build a Food Business: Part 2](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-25-what-it-really-takes-to-build-a-food-business-part-2) (How I Built This)
- [Advice Line with Andrew Abraham of Orgain](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain) (How I Built This)

## Citing this page

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