# Bonus - Startup CPG's New Innovation Section @ UNFI Selling Shows

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-06-07
- Length: 4m
- Episode: 159
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-06-07-bonus-startup-cpgs-new-innovation-section-unfi-selling-shows
- Listen: https://share.transistor.fm/s/e1501611

## Summary

Daniel Scharff, host of The Startup CPG Podcast, announces a new partnership with distributor UNFI to launch the Startup CPG Innovation Section at their upcoming July selling shows in Las Vegas and Mohegan Sun. He explains that this initiative offers 10 free tabletop spots to emerging CPG brands not currently distributed by UNFI, providing exclusive access to key retailers and UNFI account managers. Scharff highlights the strategic value of these shows for building relationships with buyers and distributors, noting that UNFI team members often act as critical gatekeepers for new brand introductions.

## Outline

1. Introduction: Startup CPG Innovation Section at UNFI
2. Event Details: Las Vegas and Mohegan Sun Shows
3. Strategic Value: Access to Retailers and UNFI Team
4. Application Process and Deadline

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- UNFI (company)
- Wegmans (company)
- Startup CPG (company)

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## Citing this page

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