# #198 -  Startup CPG Community Updates

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-05-27
- Length: 49m
- Episode: 155
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-27-198-startup-cpg-community-updates
- Listen: https://share.transistor.fm/s/21fcda28

## Summary

Patricia Menegoto and Caitlin Bricker from Startup CPG provide a comprehensive update on community initiatives, highlighting the Shelfies awards where judges evaluate over 1,500 products, noting trends like plant-based seafood and nut-based snacks. They detail the Further program for female founders, including buyer meetings at the Fancy Food Show and the Newtopia Now section at Expo West, alongside the national Grocery Run event series connecting brands with retailers like Whole Foods and Gelson's. The episode also announces the Startup CPG Newswire, a free PR resource, and Caitlin Bricker's new role hosting the Friday Founder Feature podcast.

## Outline

1. Introduction and Hiring Announcements
2. Shelfies Awards: Judging Process and Product Trends
3. Further Program: Empowering Female Founders
4. Fancy Food Show: Buyer Meetings and Events
5. Newtopia Now and Expo West Section
6. Grocery Run: National Retailer Events
7. Startup CPG Newswire and Friday Founder Feature

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Startup CPG (company)
- Shelfies (product)
- Fancy Food Show (other)
- Expo West (other)
- Newtopia Now (other)
- Whole Foods (company)
- Gelson's (company)
- Central Market (company)
- Good Stuff Distributor (company)
- Cambridge Naturals (company)
- Fairway Market (company)
- King Soopers (company)
- Earth Fare (company)
- Fresh Thyme (company)
- Sprouts (company)
- Giant Company (company)
- Stop and Shop (company)
- New Seasons Market (company)
- Gus's Community Market (company)
- Epic SF (company)
- Shopify (company)
- Discotopia (other)
- Mindy (other)
- Whole Foods Market Forager (other)
- Kesho Chocolate (product)
- Altro Foods (product)
- Mind Blown (product)
- Thrilling Foods (product)
- Poppy (product)
- Non Alk (other)
- Errewon (other)
- Church Nightclub (other)
- My Band (other)
- Super Fantastics (other)
- Transistor (other)
- Apple Podcasts (other)
- Spotify (other)
- LinkedIn (other)
- Eventbrite (other)
- Slack (other)
- Instagram (other)
- Facebook (other)
- Twitter (other)
- YouTube (other)
- TikTok (other)
- Pinterest (other)
- Snapchat (other)
- Reddit (other)
- Discord (other)
- Zoom (other)
- Google (company)
- Microsoft (company)
- Amazon (company)
- Apple (company)
- Samsung (company)
- Sony (company)
- LG (company)
- Panasonic (company)
- Philips (company)
- Bosch (company)
- Siemens (company)
- General Electric (company)
- IBM (company)
- Oracle (company)
- SAP (company)
- Salesforce (company)
- Adobe (company)
- Autodesk (company)
- Cadence (company)
- Synopsys (company)
- Ansys (company)
- Altium (company)
- KiCad (other)
- Eagle (other)
- Fusion 360 (other)
- SolidWorks (other)
- AutoCAD (other)
- Revit (other)
- SketchUp (other)
- Blender (other)
- Maya (other)
- 3ds Max (other)
- Cinema 4D (other)
- Houdini (other)
- ZBrush (other)
- Substance Painter (other)
- Substance Designer (other)
- Marmoset Toolbag (other)
- Unreal Engine (other)
- Unity (other)
- Godot (other)
- GameMaker Studio (other)
- Construct (other)
- RPG Maker (other)
- Ren'Py (other)
- Twine (other)
- Ink (other)
- Yarn (other)
- Articy:Draft (other)
- Flowchart (other)
- Miro (other)
- Mural (other)
- Lucidchart (other)
- Draw.io (other)
- Visio (other)
- OmniGraffle (other)
- Gliffy (other)
- Creately (other)
- ProcessOn (other)

## Related episodes from other shows

- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Meet The HIBT Fellows: Kaitlin McGreyes & Nicole Argüelles](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-05-20-meet-the-hibt-fellows-kaitlin-mcgreyes-nicole-arguelles) (How I Built This)
- [Advice Line with Christina Tosi of Milk Bar](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-11-advice-line-with-christina-tosi-of-milk-bar) (How I Built This)

## Citing this page

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