# Founder Feature: Morgan Murdock of Unbothered Foods

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-05-02
- Length: 38m
- Episode: 146
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-02-founder-feature-morgan-murdock-of-unbothered-foods
- Listen: https://share.transistor.fm/s/18758d7f

## Summary

Morgan Murdock, founder of Unbothered Foods, explains her transition from clinical dietitian to CPG entrepreneur, focusing on creating a low FODMAP, long-fermented sourdough cracker. She details the operational challenges of self-manufacturing a living sourdough starter named 'Olivia' and the strategic decision to partner with a co-manufacturer to scale production from 240 to 3,500 bags per day. Murdock also discusses raising $220,000 via WeFunder to support retail expansion into major chains like Whole Foods and Sprouts, while navigating the complexities of being a solo founder with a targeted mentorship network.

## Outline

1. Introduction: Morgan Murdock and Unbothered Foods
2. Product Formulation: Low FODMAP and Real Sourdough
3. Manufacturing Challenges: Managing a Living Sourdough Starter
4. Scaling Production: Transitioning to a Co-Manufacturer
5. Retail Strategy and Distribution Expansion
6. Fundraising: The WeFunder Round and Bootstrapping
7. Solo Founder Life and Mentorship

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Unbothered Foods (company)
- WeFunder (other)
- Wasa (product)
- Patagonia Provisions (company)
- Moonshot (product)
- Georgia Sourdough (company)
- The Sourdough Project (company)
- Fair (other)
- Freshtime (company)
- Whole Foods (company)
- Sprouts (company)
- Expo West (other)

## Related episodes from other shows

- [016: Gluten-free & allergy-friendly food with Luke Lucas of Foddies](https://hardwarepodcasts.com/podcast/product-startup/2016-08-30-016-gluten-free-allergy-friendly-food-with-luke-lucas-of-foddies) (Product Startup)
- [Mary's Gone Crackers: Mary Waldner](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-07-10-marys-gone-crackers-mary-waldner) (How I Built This)
- [Live Episode! Milk Bar: Christina Tosi (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-10-25-live-episode-milk-bar-christina-tosi-2019) (How I Built This)
- [nutpods: Madeline Haydon](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-13-nutpods-madeline-haydon) (How I Built This)
- [Simple Mills: Katlin Smith](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-02-15-simple-mills-katlin-smith) (How I Built This)

## Citing this page

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