# #192 - Summer Fancy Food Show 101 with SFA, BARIS, Earth Fare

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-04-15
- Length: 48m
- Episode: 144
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-15-192-summer-fancy-food-show-101-with-sfa-baris-earth-fare
- Listen: https://share.transistor.fm/s/f69156c5

## Summary

Leana Salamah of the Specialty Food Association (SFA) explains that the Summer Fancy Food Show in New York is a high-impact event for emerging brands, attracting a mix of national and regional buyers who are willing to take chances on new products. Luca Molinari, co-founder of BARIS, shares how his Patagonia-born chocolate-dipped raspberry brand leveraged the Startup CPG section at the show to secure major retail wins, including accounts with over 100 stores, despite starting with just a tabletop. Jaden McTaggart, Senior Director of Center Store at Earth Fare, offers the buyer's perspective, emphasizing that he looks for authentic brands with strong missions and packaging, and values the ability to move quickly on products that align with his store's strict ingredient standards.

## Outline

1. Introduction: Summer Fancy Food Show Overview
2. SFA Perspective: Buyer Mix and Retailer Support
3. Startup CPG Section: Events and Opportunities
4. BARIS Brand Story: From Patagonia to Retail
5. BARIS Distribution Strategy and Show Experience
6. Earth Fare Buyer Perspective: Criteria and Process
7. Earth Fare Success Stories and Quick Decision Making

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Specialty Food Association (company)
- BARIS (product)
- Earth Fare (company)
- Talenti Gelato (company)
- Foxtrot Market (company)
- Unifi (company)
- Green Boom (company)
- Whole Foods (company)
- Aldi (company)
- Publix (company)
- Costco (company)
- Williams Sonoma (company)
- PepsiCo (company)
- ZM (company)
- Poppy (company)
- Fairway (company)
- Happier Groceries (company)
- Eataly (company)
- Murray's (company)
- Pioa (product)
- Ringa (product)
- True Joy (product)
- Nara (product)
- Harken Sweets (product)

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- [Advice Line with Lara Merriken of LÄRABAR](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-17-advice-line-with-lara-merriken-of-larabar) (How I Built This)
- [Perfect Snacks: Bill and Leigh Keith](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-09-perfect-snacks-bill-and-leigh-keith) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-03-27-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams) (How I Built This)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)

## Citing this page

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