# Founder Feature: Zoe Levin of Bim Bam Boo

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-03-21
- Length: 41m
- Episode: 132
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-03-21-founder-feature-zoe-levin-of-bim-bam-boo
- Listen: https://share.transistor.fm/s/76507eb8

## Summary

Zoe Levin, founder and CEO of Bim Bam Boo, discusses building a tree-free paper company from the ground up, leveraging her family's history in the industry to avoid past pitfalls. She details the strategic pivot from a niche vulva-health messaging to a broader sustainability and convenience-focused brand, which enabled expansion into major retailers like Whole Foods and Target. Levin also shares insights on product innovation, specifically designing packaging with handles and cup-holder-friendly formats to solve consumer pain points, and her approach to bootstrapping before securing growth capital.

## Outline

1. Introduction: Zoe Levin and Bim Bam Boo
2. Origin Story and Family Legacy
3. Product Innovation and Form Factors
4. Messaging Pivot and Retail Strategy
5. Funding, Financing, and Founder Risks
6. Future Plans and Community Engagement

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Bim Bam Boo (product)
- Whole Foods Market (company)
- Target (company)
- 3M (company)
- Huxley (product)
- Charmin (product)
- Northern (product)
- Expo West (other)

## Related episodes from other shows

- [EO Products: Susan Griffin-Black & Brad Black](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-07-15-eo-products-susan-griffin-black-brad-black) (How I Built This)
- [Happy Family Organics: Shazi Visram](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-20-happy-family-organics-shazi-visram) (How I Built This)
- [Burt's Bees: Roxanne Quimby (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-08-23-burts-bees-roxanne-quimby-2019) (How I Built This)
- [KiwiCo: Sandra Oh Lin](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-12-25-kiwico-sandra-oh-lin) (How I Built This)
- [Simple Mills: Katlin Smith](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-02-15-simple-mills-katlin-smith) (How I Built This)

## Citing this page

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