# #182 - Rewind: How to Crush Expo West

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2025-02-10
- Length: 53m
- Episode: 120
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-02-10-182-rewind-how-to-crush-expo-west
- Listen: https://share.transistor.fm/s/95272171

## Summary

Host Daniel Scharff is joined by Matt Levine of Chlorophyll Water, Clara Paye of Unite Foods, and Pierre Jamet of Fishwife to share strategies for succeeding at Expo West. The panel discusses pre-show preparation, including walking the floor, applying for grants, and training booth staff, as well as on-site tactics like maintaining sample freshness and using 'decoys' to manage interruptions. They also cover post-show follow-up timing, leveraging brokers, and the importance of protecting energy and building relationships with neighbors and buyers.

## Outline

1. Introduction and Guest Profiles
2. Pre-Show Preparation and Goal Setting
3. Booth Design, Setup, and Sample Freshness
4. On-Site Engagement, Pitches, and Networking
5. Post-Show Follow-Up and Broker Strategy

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Chlorophyll Water (product)
- Unite Foods (company)
- Fishwife (company)
- Expo West (other)
- Startup CPG (company)
- Shark Tank (other)
- Kadus (company)
- Fly by Jing (product)
- Wild Wonder (company)
- Swag.com (company)
- Cultivate CPG (company)
- New Hope (company)
- Whole Foods (company)
- Nielsen (company)

## Related episodes from other shows

- [BONUS: 5 Tips for Getting the Most Out of a Trade Show](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-09-14-bonus-5-tips-for-getting-the-most-out-of-a-trade-show) (Manufacturing Happy Hour)
- [274 - How can you maximize packaging trade shows? Packaging Today Show LIVE](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live) (People of Packaging)
- [148: Grow Your Hardware Product Sales Via Trade Shows](https://hardwarepodcasts.com/podcast/product-startup/2022-11-02-148-grow-your-hardware-product-sales-via-trade-shows) (Product Startup)
- [096: How To Launch a Consumer Product at Trade Shows](https://hardwarepodcasts.com/podcast/product-startup/2021-10-06-096-how-to-launch-a-consumer-product-at-trade-shows) (Product Startup)
- [Advice Line with Andy Dunn of Bonobos](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-02-10-182-rewind-how-to-crush-expo-west. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.