# #176 -  Startup CPG’s 2024 Year in Review

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-12-30
- Length: 46m
- Episode: 107
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-12-30-176-startup-cpgs-2024-year-in-review
- Listen: https://share.transistor.fm/s/a3666886

## Summary

Daniel Scharff and Patricia Menegoto of Startup CPG review the community's 2024 milestones, including the expansion of the 'Further' platform for female-founded brands, the success of the Shelfie Awards, and major partnerships with GNC and Whole Foods Market. They discuss the growth of their in-person event network across 17+ cities and the launch of the new 'Grocery Run' series designed to connect founders directly with retailers. The episode highlights the community's rapid scaling, with Slack membership growing from 16,000 to 24,000, and outlines ambitious plans for 2025 to deepen retailer engagement and support for emerging CPG brands.

## Outline

1. Introduction and 2024 Reflections
2. Pandemic Origins and Virtual Pivots
3. The Rise of In-Person Events and Sections
4. The Shelfie Awards and Brand Recognition
5. Team Growth and Community Culture
6. Key Partnerships: GNC and Further Platform
7. 2025 Vision: Grocery Run and Retailer Access
8. Upcoming Events and Closing Thoughts

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Startup CPG (company)
- GNC (company)
- Whole Foods Market (company)
- Shelfie Awards (product)
- Further (product)
- Grocery Run (product)
- Expo West (other)
- Fancy Food Show (other)
- Saddle (company)
- Nielsen (company)
- Food Navigator (company)
- Supply Side West (other)
- Beverage Forum (other)
- CHFA East (other)
- Wild Wonder (company)
- Renewal Mill (company)
- Ghost Energy (product)
- Aulani New (product)
- Top Golf (other)

## Related episodes from other shows

- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings) (How I Built This)
- [Advice Line with Brett Schulman of CAVA](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-07-04-advice-line-with-brett-schulman-of-cava) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
- [Live Episode! Glossier: Emily Weiss](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-12-30-176-startup-cpgs-2024-year-in-review. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.