# Founder Feature: Gloria Allorbi of Gloria’s Shito®️

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-10-11
- Length: 38m
- Episode: 84
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-10-11-founder-feature-gloria-allorbi-of-glorias-shito
- Listen: https://share.transistor.fm/s/6a6dfb27

## Summary

Gloria Allorbi, founder of Gloria’s Shito®, explains how she transitioned from a 15-year career as a cosmetic chemist to bootstrapping a Ghanaian chili oil brand. She details the manufacturing challenges of maintaining an authentic, non-homogeneous biphase recipe without allergens, leading to a vegan formulation. Allorbi discusses her strategy for retail expansion, including a seamless entry into Erewhon, and the cultural hurdles of bootstrapping versus raising capital for national distribution.

## Outline

1. Introduction and Origin Story
2. Manufacturing Challenges and Vegan Pivot
3. Retail Expansion and Erewhon Entry
4. Customer Education and In-Store Demos
5. Bootstrapping, Funding, and Networking

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Gloria’s Shito (product)
- Erewhon (company)
- Sprouts (company)
- Food and Wine (other)
- Hello Sunshine (company)
- Side Hustlers (other)
- L'Oréal USA (company)
- John Paul Mitchell Systems (company)
- Jafra Cosmetics (company)
- Skims (product)
- American Safety (product)

## Related episodes from other shows

- [The Lip Bar (TLB): Melissa Butler (2020)](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-07-03-the-lip-bar-tlb-melissa-butler-2020) (How I Built This)
- [MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-10-madegood-salma-and-nima-fotovat-lost-their-first-business-they-grew-their-next-o) (How I Built This)
- [Supergoop!: Holly Thaggard](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-06-08-supergoop-holly-thaggard) (How I Built This)
- [The Lip Bar: Melissa Butler](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-11-23-the-lip-bar-melissa-butler) (How I Built This)
- [nutpods: Madeline Haydon](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-13-nutpods-madeline-haydon) (How I Built This)

## Citing this page

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