# Founder Feature: Sashi Kumar, Brittney Lim, and Jim Giberson of Tamarind Heads

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-09-20
- Length: 38m
- Episode: 78
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-20-founder-feature-sashi-kumar-brittney-lim-and-jim-giberson-of-tamarind-heads
- Listen: https://share.transistor.fm/s/773377cd

## Summary

Sashi Kumar, Brittney Lim, and Jim Giberson, co-founders of Tamarind Heads, discuss their journey from a Dartmouth business school project to launching a tamarind-based barbecue and hot sauce brand. They detail the complex proprietary process of sourcing whole tamarind pods and developing a manufacturing line that preserves the fruit's flavor without using concentrates, which won a Sofi Gold Award. The founders explain their strategy for scaling production, managing supply chain logistics, and expanding into retail through specialty stores and trade shows like Fancy Food Show, while maintaining a bootstrapped model and preparing for future funding rounds.

## Outline

1. Introduction: Tamarind Heads Co-Founders Sashi Kumar, Brittney Lim, and Jim Giberson
2. Origin Story: From Dartmouth Business School to Tamarind Sauce
3. Product Development: Sourcing Whole Tamarind and Proprietary Processing
4. Consumer Education and Retail Strategy: The Sofi Award and Specialty Stores
5. Scaling Production: Supply Chain, Co-packing, and Demand Planning
6. Marketing and DTC: Social Media, Influencers, and Community Engagement
7. Funding and Trade Shows: Bootstrapping, ROI, and Future Growth

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

early-stage companies

## Mentioned

- Tamarind Heads (product)
- Sofi Gold Award (other)
- Fancy Food Show (other)
- McCormick (company)
- Dartmouth Tuck School of Business (other)

## Related episodes from other shows

- [Dang Foods: Vincent and Andrew Kitirattragarn](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-01-24-dang-foods-vincent-and-andrew-kitirattragarn) (How I Built This)
- [Advice Line with Mark Ramadan of Sir Kensington's](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons) (How I Built This)
- [SmartSweets: Tara Bosch](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-05-smartsweets-tara-bosch) (How I Built This)
- [Sir Kensington's: Scott Norton and Mark Ramadan](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-23-sir-kensingtons-scott-norton-and-mark-ramadan) (How I Built This)
- [Numi Organic Tea: Reem Hassani and Ahmed Rahim](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-07-05-numi-organic-tea-reem-hassani-and-ahmed-rahim) (How I Built This)

## Citing this page

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