# Founder Feature: Hannah Perez of SEEQ Supply

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-09-13
- Length: 36m
- Episode: 77
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply
- Listen: https://share.transistor.fm/s/a62bd40c

## Summary

Hannah Perez, co-founder of SEEQ Supply, explains how the brand launched clear protein during the pandemic after co-founder Ben’s job offer was revoked. They navigated supply chain delays and sold out their initial 4,000-unit inventory by leveraging viral TikTok content and pre-orders. Now scaling to nine employees, SEEQ is raising funds to support a strategic shift into retail distribution while maintaining its DTC roots.

## Outline

1. Introduction: Hannah Perez and SEEQ Supply
2. Origin Story: Ben's Revoked Job Offer and Clear Protein Concept
3. Manufacturing Challenges: High MOQs and Family Investment
4. Viral Growth: TikTok Sampling and Mark Cuban's Approval
5. Supply Chain Management: Pre-orders and Transparency
6. Scaling Operations: Warehouse, Team, and Cash Flow
7. Marketing Strategy: Paid Ads and Content Partnerships
8. Fundraising and Retail Expansion Plans
9. Founder Wellbeing and Future Product Roadmap

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)

## Most relevant to

early-stage companies

## Mentioned

- SEEQ Supply (company)
- TikTok (other)
- Shark Tank (other)
- Mark Cuban (other)
- Klaviyo (tool)

## Related episodes from other shows

- [Brooklinen: Vicki and Rich Fulop](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-20-brooklinen-vicki-and-rich-fulop) (How I Built This)
- [What It Really Takes To Build a Food Business: Part 1](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-18-what-it-really-takes-to-build-a-food-business-part-1) (How I Built This)
- [58: Nothing Can Stop Us Now](https://hardwarepodcasts.com/podcast/thoroughly-considered/2020-04-01-58-nothing-can-stop-us-now) (Thoroughly Considered)
- [What It Really Takes To Build a Food Business: Part 2](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-25-what-it-really-takes-to-build-a-food-business-part-2) (How I Built This)
- [Advice Line with Holly Thaggard of Supergoop!](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop) (How I Built This)

## Citing this page

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