# Founder Feature: Mackie Swan of Woo More Play

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-09-06
- Length: 36m
- Episode: 76
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-06-founder-feature-mackie-swan-of-woo-more-play
- Listen: https://share.transistor.fm/s/63aa2ca1

## Summary

Mackie Swan, CEO of Woo More Play, discusses scaling a premium organic intimacy brand from its origins as a solution for UTIs to a major retail player. She details the rigorous FDA 510(k) clearance process for personal lubricants as medical devices, the challenges of navigating social media censorship, and the strategic decision to launch a successful crowdfunding campaign on Startengine. Swan also offers advice on vetting venture capital partners and maintaining brand integrity in the sexual wellness industry.

## Outline

1. Introduction and Woo More Play Origin Story
2. Navigating Taboos and Consumer Education
3. Retail Strategy and Press Coverage
4. Social Media Challenges and Censorship
5. Venture Capital and Crowdfunding on Startengine
6. FDA Regulatory Hurdles and Compliance
7. Advice for Founders and Future Plans

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Woo More Play (product)
- Startengine (tool)
- FDA (other)
- Nordstrom (company)
- Anthropologie (company)
- Gopuff (company)
- Cosmo (other)
- Glamour (other)
- Allure (other)
- The Skinny Confidential (company)
- Whole Foods (company)
- Meta (company)
- Instagram (other)

## Related episodes from other shows

- [Advice Line with Holly Thaggard of Supergoop!](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-15-advice-line-with-holly-thaggard-of-supergoop) (How I Built This)
- [170 - Wipes and Weenus Wednesday w/Sean Riley and AJ Peek](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-30-170-wipes-and-weenus-wednesday-w-sean-riley-and-aj-peek) (People of Packaging)
- [Aden + Anais: Raegan Moya-Jones (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-26-aden-anais-raegan-moya-jones-2019) (How I Built This)
- [Advice Line with Andrew Abraham of Orgain](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain) (How I Built This)
- [EO Products: Susan Griffin-Black & Brad Black](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-07-15-eo-products-susan-griffin-black-brad-black) (How I Built This)

## Citing this page

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