# #159 - EDI 101: Emily Curran, SPS Commerce

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-09-03
- Length: 40m
- Episode: 73
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-03-159-edi-101-emily-curran-sps-commerce
- Listen: https://share.transistor.fm/s/31aba509

## Summary

Emily Curran, Senior Manager of Product at SPS Commerce, explains how Electronic Data Interchange (EDI) automates supply chain documents like purchase orders and invoices to streamline operations for CPG brands. She details the necessity of EDI for partnering with large retailers such as Target and Walmart, the associated costs, and the process of selecting a full-service provider versus an iPass platform. The discussion covers the 'order to cash' workflow, the importance of Advance Ship Notices (ASNs) for faster shelf placement, and when early-stage brands should adopt EDI based on order volume.

## Outline

1. Introduction: Emily Curran and SPS Commerce
2. The Minneapolis CPG Scene and Local Brands
3. What is EDI and Why Retailers Require It
4. The Manual Order-to-Cash Process vs. EDI Automation
5. The Value of Advance Ship Notices (ASN)
6. EDI Costs, Setup Fees, and Pricing Models
7. When to Adopt EDI: The Tipping Point for Brands
8. Choosing an EDI Provider: Full Service vs. iPass
9. The EDI Setup Process and Future Trends

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- SPS Commerce (company)
- Target (company)
- Walmart (company)
- Illicit Elixirs (product)
- T-Rex Cookies (product)
- QuickBooks (tool)
- NetSuite (tool)
- Sin7 (tool)

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- [38 - Jesse Genet CEO of Lumi](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-11-23-38-jesse-genet-ceo-of-lumi) (People of Packaging)
- [198 - Making packaging data fun! with Eric Norman of Dazmii](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-14-198-making-packaging-data-fun-with-eric-norman-of-dazmii) (People of Packaging)
- [187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie) (Manufacturing Happy Hour)
- [EMS@C-Level 2022 Season, episode 4 - Daniel Schoenfelder, Head of Nexar Sales at Altium LLC.](https://hardwarepodcasts.com/podcast/ems-c-level/2022-05-24-ems-c-level-2022-season-episode-4-daniel-schoenfelder-head-of-nexar-sales-at-alt) (EMS@C-LEVEL)

## Citing this page

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