# #158 - SupplySide West 101 with Jon Benninger and Kantha Shelke

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-08-27
- Length: 47m
- Episode: 71
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-27-158-supplyside-west-101-with-jon-benninger-and-kantha-shelke
- Listen: https://share.transistor.fm/s/697eda66

## Summary

Jon Benninger, VP at Informa, and Kantha Shelke, a certified food scientist and founder of Corvus Blue, discuss how to navigate SupplySide West, the premier trade show for the CPG supply chain. They explain that the event helps brands move from concept to shelf by connecting them with 1,500 exhibitors offering ingredients, co-packing, and regulatory advice. The guests emphasize the value of in-person networking, structured content sessions, and leveraging the show's supportive community to build resilient supply chains and discover innovation.

## Outline

1. Introduction: SupplySide West Overview and Guests
2. The Show's Role: From Idea to Shelf
3. Navigating Ingredients and Suppliers
4. Content, Education, and Networking
5. Practical Tips for First-Time Attendees
6. Success Stories and Final Advice

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- SupplySide West (other)
- Informa (company)
- Corvus Blue (company)
- Magic Spoon (product)
- Expo West (other)
- Natural Products Insider (other)
- Food and Beverage Insider (other)
- Johns Hopkins (company)
- Institute of Food Technologists (company)
- Unilever (company)
- Pepsi (company)
- Nestle (company)
- Organic Trade Association (company)
- Council for Responsible Nutrition (company)

## Related episodes from other shows

- [75 - Talking PackExpo 2021 with Laura Thompson, VP of Trade Shows at PMMI](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-20-75-talking-packexpo-2021-with-laura-thompson-vp-of-trade-shows-at-pmmi) (People of Packaging)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [Trade Show or Conference?](https://hardwarepodcasts.com/podcast/the-amp-hour/2022-07-11-trade-show-or-conference) (The Amp Hour)
- [171 - The Packaging Podcast EXTRAVAGANZA!](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-12-06-171-the-packaging-podcast-extravaganza) (People of Packaging)
- [What It Really Takes To Build a Food Business: Part 2](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-25-what-it-really-takes-to-build-a-food-business-part-2) (How I Built This)

## Citing this page

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