# BONUS: Meet the 2024 Shelfies Finalists

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-08-19
- Length: 59m
- Episode: 67
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-19-bonus-meet-the-2024-shelfies-finalists
- Listen: https://share.transistor.fm/s/e9a7d9bd

## Summary

Grace Kennedy, Patricia Menegoto, and Kiki Huddleston from Startup CPG discuss the judging process and finalists of the 2024 Shelfie Awards, having evaluated over 1,500 products across 28 categories. They highlight standout brands in skincare like Sea Drops and Protegeur, pet care favorites such as Buddhist Bone Broth and Dandelion, and innovative food and beverage finalists including Bare Maple, Walker Brothers, and Rind. The team also announces the launch of the Startup CPG marketplace on Nishe and details the upcoming awards ceremony and boat party.

## Outline

1. Introduction to the 2024 Shelfie Awards
2. Judging Criteria and Process
3. Skincare and Beauty Finalists
4. Pet Care and Beverages Highlights
5. Condiments, Hot Sauces, and Seasonings
6. Snacks, Frozen Foods, and Plant-Based Alternatives
7. Marketplace Launch and Awards Ceremony Details

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

established companies

## Mentioned

- Startup CPG (company)
- Shelfie Awards (product)
- Sea Drops (product)
- Protegeur (product)
- Buddhist Bone Broth (product)
- Dandelion (company)
- Bare Maple (product)
- Walker Brothers (company)
- Hot and Saucy (company)
- Gloria's Shito (product)
- Pink Salt Thai Chili Jam (product)
- Chutney Punch (company)
- Podi Life (company)
- Samabila (product)
- Mavericks Cookies (product)
- Sweetie Ice Cream (product)
- Paioa (company)
- Sobo Foods (company)
- Rind (company)
- Nishe (company)

## Related episodes from other shows

- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
- [345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-17-345-beyond-the-dieline-the-secret-success-behind-junebar-tom-seymour-and-keith-m) (People of Packaging)
- [Advice Line with Andy Dunn of Bonobos](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos) (How I Built This)
- [Advice Line with Eric Ryan of Method](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-26-advice-line-with-eric-ryan-of-method) (How I Built This)

## Citing this page

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