# Founder Feature: Cassie and Chelsey Maschhoff, Lottie’s Meats

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-08-02
- Length: 39m
- Episode: 63
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-08-02-founder-feature-cassie-and-chelsey-maschhoff-lotties-meats
- Listen: https://share.transistor.fm/s/a1289e42

## Summary

Cassie and Chelsey Maschhoff, sisters and founders of Lottie's Meats, discuss their journey from a sixth-generation family pork farm to launching a Denver-based all-natural pork sausage brand. They detail the challenges of sourcing USDA-certified co-packers, navigating pricing strategies while bootstrapping, and balancing the intense demands of running a business with family life. The sisters emphasize their focus on high-quality ingredients, regional growth, and the importance of open communication and community engagement in overcoming industry misconceptions about pork.

## Outline

1. Introduction: Cassie and Chelsey Maschhoff and Lottie's Meats
2. Motivation and Background: From Family Farm to Entrepreneurship
3. Product Development: Sourcing, Recipes, and Co-packing Challenges
4. Marketing and Sales Channels: Events, Retail, and Direct-to-Consumer
5. Pricing Strategy and Bootstrapping: Margins, Funding, and Growth
6. Founder Dynamics: Communication, Balance, and Advice for New Founders

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Lottie's Meats (product)
- USDA (other)

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- [Live Episode! Luke's Lobster: Luke Holden and Ben Conniff](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-11-07-live-episode-lukes-lobster-luke-holden-and-ben-conniff) (How I Built This)
- [339 - Beyond the Dieline ep 1 with Tom Seymour and Jessica Kwon from Moka Energy!](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-05-339-beyond-the-dieline-ep-1-with-tom-seymour-and-jessica-kwon-from-moka-energy) (People of Packaging)
- [Live Episode! Milk Bar: Christina Tosi (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-10-25-live-episode-milk-bar-christina-tosi-2019) (How I Built This)
- [Siete Family Foods: Miguel and Veronica Garza](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-03-15-siete-family-foods-miguel-and-veronica-garza) (How I Built This)
- [Boll & Branch: Scott and Missy Tannen](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-11-11-boll-branch-scott-and-missy-tannen) (How I Built This)

## Citing this page

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