# Founder Feature: Sam Davis-Allonce of  Hot N Saucy

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-07-26
- Length: 37m
- Episode: 61
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-07-26-founder-feature-sam-davis-allonce-of-hot-n-saucy
- Listen: https://share.transistor.fm/s/aae3ad0c

## Summary

Sam Davis-Allonce, founder of Hot N Saucy, explains how she transitioned from a New York chef to launching a hot sauce brand during the pandemic, driven by pregnancy cravings and a desire for unique flavors. She details the operational shift from home production to using a co-packer for large orders, highlighting the importance of finding a flexible manufacturing partner. Davis-Allonce also discusses her organic growth strategy, leveraging viral moments on Hot Ones and press features like Oprah’s Favorite Things to expand into major retailers like Target and Publix.

## Outline

1. Introduction: Sam Davis-Allonce and Hot N Saucy
2. Origin Story: From Chef to Pandemic Entrepreneur
3. Scaling Production: Home Kitchen to Co-Packer
4. Organic Growth: Hot Ones, Press, and Retail Expansion
5. Product Design: Branding, Flavors, and Retail Strategy
6. Collaborations: Miller High Life and Food Service Goals
7. Marketing Evolution and Future Roadmap

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- Hot N Saucy (product)
- Miller High Life (company)
- Hot Ones (other)
- Target (company)
- Publix (company)
- Oprah's Favorite Things (other)

## Related episodes from other shows

- [Dave’s Hot Chicken: Arman Oganesyan](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-10-daves-hot-chicken-arman-oganesyan) (How I Built This)
- [339 - Beyond the Dieline ep 1 with Tom Seymour and Jessica Kwon from Moka Energy!](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-05-339-beyond-the-dieline-ep-1-with-tom-seymour-and-jessica-kwon-from-moka-energy) (People of Packaging)
- [What It Really Takes To Build a Food Business: Part 1](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-18-what-it-really-takes-to-build-a-food-business-part-1) (How I Built This)
- [Famous Dave's: Dave Anderson](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-11-02-famous-daves-dave-anderson) (How I Built This)
- [How I Built Resilience: Live with Susan Griffin-Black](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-04-09-how-i-built-resilience-live-with-susan-griffin-black) (How I Built This)

## Citing this page

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