# #153 - Buyer Spotlight: Tyler Killgore, GreenAcres Market

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-07-23
- Length: 41m
- Episode: 60
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-07-23-153-buyer-spotlight-tyler-killgore-greenacres-market
- Listen: https://share.transistor.fm/s/4f5c7235

## Summary

Tyler Killgore, Central Buyer and Category Manager at GreenAcres Market, discusses his transition from a direct store delivery (DSD) venture to managing a five-store natural and organic grocery chain in Kansas and Oklahoma. He details the operational challenges of switching distributors from UNFI to KeHE Dallas, the importance of maintaining a consistent SKU mix, and his reliance on print newsletters for driving promotional sales. Killgore highlights current consumer trends favoring microwaveable and frozen entrees, while offering specific advice for brands on how to effectively pitch to buyers through email and data-driven insights.

## Outline

1. Introduction and Tyler's Background
2. Lessons from the DSD Venture
3. GreenAcres Market Store Philosophy and Sourcing
4. Finding Brands and Broker Relationships
5. Transitioning from UNFI to KeHE Distribution
6. Inventory Management and Promotional Strategy
7. Current Trends: Microwaveable Entrees and Networking

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- GreenAcres Market (company)
- KeHE (company)
- UNFI (company)
- Expo West (other)
- Expo East (other)
- Newtopia (other)
- Nielsen (other)
- Spins (other)
- Icelandic Provisions (product)
- Positive Beverage (product)
- Woodstock (product)
- Field Day (product)

## Related episodes from other shows

- [Advice Line with Marcia Kilgore of Beauty Pie](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-19-advice-line-with-marcia-kilgore-of-beauty-pie) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-03-27-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams) (How I Built This)
- [Advice Line with Joe Kudla of Vuori](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-07-25-advice-line-with-joe-kudla-of-vuori) (How I Built This)
- [020: Creating Memorable Customer Experiences with Matt Ruedlinger of Triple R Marketing](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar) (Product Startup)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)

## Citing this page

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