# #152 Direct Store Delivery 101:  Allison Taylor, Pint Size Hawaii, and Ahmed Chehade, Good Stuff

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-07-16
- Length: 58m
- Episode: 58
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-07-16-152-direct-store-delivery-101-allison-taylor-pint-size-hawaii-and-ahmed-chehade
- Listen: https://share.transistor.fm/s/c22f913f

## Summary

Allison Taylor, Director of Business Development at Pint Size Hawaii, and Ahmed Chehade, COO at Good Stuff Distributor, Inc., explain the operational differences between Direct Store Delivery (DSD) and broadline distributors like UNFI. They detail how DSDs provide high-touch services including merchandising, inventory management, and sales incentives to drive brand growth in specific regional markets like Hawaii and Northern California. The guests highlight the importance of local teams, in-store demos, and collaborative pricing structures to ensure success for emerging brands entering these specialized distribution channels.

## Outline

1. Introduction: Allison Taylor and Ahmed Chehade on DSD Relationships
2. Defining DSD vs. Broadline Distributors: Depth vs. Breadth
3. Finding the Right DSD Partner and Market Entry Strategies
4. Operational Models: Pint Size Hawaii and Good Stuff Distributor
5. Market Dynamics: Hawaii's Unique Challenges and NorCal's Independent Retailers
6. The Role of Local Teams, Demos, and In-Store Engagement
7. Financial Structures, Pricing, and Sales Incentives

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Pint Size Hawaii (company)
- Good Stuff Distributor, Inc. (company)
- UNFI (company)
- Rainforest (company)
- Lad (company)
- High Touch (company)
- Back to the Roots (company)
- Health Aid (company)
- Mellow Water (product)
- Fancy Pants (company)
- Foodland (company)
- Safeway (company)
- 7-Eleven (company)
- ABC Stores (company)
- Rainbow Grocery (company)
- Star Berkeley (company)
- Nugget (company)
- Gus's (company)
- Whole Foods (company)
- Kroger (company)

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- [Advice Line with Travis Boersma of Dutch Bros](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-13-advice-line-with-travis-boersma-of-dutch-bros) (How I Built This)
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- [Advice Line: New Offerings, Bigger Markets](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets) (How I Built This)

## Citing this page

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