# Fancy Foods 2024 Recap with the Startup CPG Team

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-07-05
- Length: 34m
- Episode: 54
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-07-05-fancy-foods-2024-recap-with-the-startup-cpg-team
- Listen: https://share.transistor.fm/s/eb10158a

## Summary

Grace Kennedy, Patricia Menegoto, and Kiki Huddleston from Startup CPG recap the inaugural Startup CPG Pavilion at Fancy Foods 2024, highlighting the success of their debut district section and the 20 featured brands. They discuss key industry trends observed at the show, including the rise of plant-based seafood, a shift toward natural sugars over artificial sweeteners, and the growing popularity of Korean and Japanese cuisines. The team also shares advice for first-time exhibitors, emphasizing the importance of networking, having samples ready, and considering a 'backpack' approach before committing to a paid booth.

## Outline

1. Introduction and Pavilion Highlights
2. Buyer Meetings and Community Events
3. Standout Brands and Plant-Based Trends
4. Industry Trends: Sugar, Non-Alcoholic, and Global Flavors
5. Advice for First-Time Exhibitors

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- SFA (company)
- Settle (company)
- Better Sour (product)
- Whole Foods (company)
- Central Market (company)
- Village Supermarkets (company)
- Bristol Farms (company)
- CN Chiles (product)
- Payoh (product)
- Jeju Pierogi (product)
- Rind (product)
- Shinka Foods (product)
- Oishi (product)
- Heart and Soul (product)
- Huxley (product)
- Lottie's Meats (product)
- Shopify (company)
- Haven's Kitchen (company)
- Sabon AF (product)

## Related episodes from other shows

- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
- [T-26-011 : Happy CES-mas](https://hardwarepodcasts.com/podcast/tradeoffs/2026-01-05-t-26-011-happy-ces-mas) (TRADEOFFS)
- [SmartSweets: Tara Bosch](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-05-smartsweets-tara-bosch) (How I Built This)
- [Magic Spoon & Exo: Gabi Lewis and Greg Sewitz](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-02-12-magic-spoon-exo-gabi-lewis-and-greg-sewitz) (How I Built This)
- [345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-17-345-beyond-the-dieline-the-secret-success-behind-junebar-tom-seymour-and-keith-m) (People of Packaging)

## Citing this page

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