# #148 - Meta Ads: AdCrunch, Victor Vo and Andrew DiLullo

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-06-25
- Length: 39m
- Episode: 51
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-25-148-meta-ads-adcrunch-victor-vo-and-andrew-dilullo
- Listen: https://share.transistor.fm/s/f383cdeb

## Summary

Andrew DiLullo and Victor Vo of AdCrunch Digital explain how CPG brands can use Meta Ads to drive growth, emphasizing that an average order value (AOV) of $75 or higher is ideal for profitability. They detail a strategy of testing 40-80 hooks to find resonant messaging, advocating for 'problem-solution' products like Waterboy electrolytes over purely aesthetic goods. The guests also discuss optimizing offers, such as threshold discounts, and leveraging catalog campaigns and retargeting to maximize return on ad spend (ROAS).

## Outline

1. Introduction: AdCrunch Digital and Growth Philosophy
2. AOV Requirements and Product-Market Fit for Ads
3. Crafting Hooks: Problem-Solution vs. Branding
4. Offer Strategies and Threshold Discounts
5. Video Creative: Native vs. Polished Content
6. Key Metrics: Hook Rate, Hold Rate, and ROAS
7. Testing Methodology and Budget Allocation
8. Catalog Campaigns and Retargeting Tactics
9. Lookalike Audiences and Scaling Strategy
10. AdCrunch Special Offers for Startup CPG

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- AdCrunch Digital (company)
- Waterboy (product)
- Meta (other)
- TikTok (other)
- Shopify (other)
- BigCommerce (other)

## Related episodes from other shows

- [Advice Line with Peter Rahal of RXBAR](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-10-advice-line-with-peter-rahal-of-rxbar) (How I Built This)
- [Advice Line with Troy Carter of Atom Factory](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-24-advice-line-with-troy-carter-of-atom-factory) (How I Built This)
- [Advice Line with Miguel McKelvey of WeWork](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-05-advice-line-with-miguel-mckelvey-of-wework) (How I Built This)
- [035: A 90-Day Advertising Strategy on a Budget with Paul Potratz of The Growth Mindset](https://hardwarepodcasts.com/podcast/product-startup/2017-01-10-035-a-90-day-advertising-strategy-on-a-budget-with-paul-potratz-of-the-growth-mi) (Product Startup)
- [Advice Line: What’s Your Value?](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-19-advice-line-whats-your-value) (How I Built This)

## Citing this page

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