# Data Spotlight: 4th & Heart, Max Dichter and Jamie Nguyen

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-06-23
- Length: 22m
- Episode: 50
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-23-data-spotlight-4th-heart-max-dichter-and-jamie-nguyen
- Listen: https://share.transistor.fm/s/2e71f32e

## Summary

Max Dichter, CEO, and Jamie Nguyen, Director of Finance and Strategy, of 4th & Heart discuss how the largest US ghee company uses NielsenIQ’s Byzzer data to drive growth and secure retail partnerships. They detail the strategic launch of the ghee butter stick, a product innovation designed to position ghee next to traditional butter in the refrigerated section. The conversation highlights how data insights helped the brand re-enter Target with six times the previous store count and informed their national distribution strategy across 12,000+ stores.

## Outline

1. Introduction: 4th & Heart and the Ghee Category
2. Product Innovation: The Ghee Butter Stick
3. Data Strategy: Using NielsenIQ Byzzer for Insights
4. Retail Strategy: Re-entering Target with Data
5. Advice for Emerging Brands on Data and Growth

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- 4th & Heart (company)
- NielsenIQ (company)
- Byzzer (tool)
- Target (company)
- Whole Foods (company)
- Walmart (company)
- Kerrygold (product)
- Vital Farms (product)
- Maple Hill (product)

## Related episodes from other shows

- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [How I Built Resilience: Justin Gold of Justin's](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-10-31-how-i-built-resilience-justin-gold-of-justins) (How I Built This)
- [Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-25-justins-nut-butter-justin-gold-he-was-waiting-tables-then-he-reinvented-peanut-b) (How I Built This)
- [013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake](https://hardwarepodcasts.com/podcast/product-startup/2016-07-26-013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-co) (Product Startup)
- [Advice Line: New Offerings, Bigger Markets](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-14-advice-line-new-offerings-bigger-markets) (How I Built This)

## Citing this page

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