# Community Fundraising 101: James Reina, Jibby Coffee, and Jonny Price, Wefunder

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-04-19
- Length: 55m
- Episode: 32
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-04-19-community-fundraising-101-james-reina-jibby-coffee-and-jonny-price-wefunder
- Listen: https://share.transistor.fm/s/4c5453e6

## Summary

James Reina of Jibby Coffee and Jonny Price of Wefunder discuss the mechanics and strategy of community fundraising via Regulation Crowdfunding. They explain how Wefunder allows unaccredited investors to invest, lowering minimum checks to $100–$1,000, and how founders can use the platform as a marketing campaign to build momentum. Reina shares his experience raising capital by targeting concentric circles of investors and using personalized outreach, while Price details the platform's fees, financial disclosure requirements, and the importance of raising from a position of strength rather than desperation.

## Outline

1. Introduction to Community Rounds and Wefunder
2. Regulation Crowdfunding vs. Regulation D
3. Valuation Strategies and Cap Table Management
4. Campaign Strategy: Concentric Circles and Momentum
5. Marketing Tactics and Investor Engagement
6. Financial Disclosures, Fees, and Diversity

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Wefunder (company)
- Jibby Coffee (company)
- Kiva (company)
- Mercury Bank (company)
- Substack (company)
- Republic (company)
- Home Depot (company)
- Fathom Video (company)
- Angel List (company)
- Product Hunt (company)
- Klaviyo (tool)

## Related episodes from other shows

- [033: Top Crowdfunding Mistakes with Khierstyn Ross of Crowdfunding Uncut](https://hardwarepodcasts.com/podcast/product-startup/2016-12-27-033-top-crowdfunding-mistakes-with-khierstyn-ross-of-crowdfunding-uncut) (Product Startup)
- [117: Successful Equity Crowdfunding for Hardware Startups](https://hardwarepodcasts.com/podcast/product-startup/2022-03-09-117-successful-equity-crowdfunding-for-hardware-startups) (Product Startup)
- [067: Modern Funding Tools for Hardware Product Startups](https://hardwarepodcasts.com/podcast/product-startup/2021-03-16-067-modern-funding-tools-for-hardware-product-startups) (Product Startup)
- [An Interview with Josh Lifton](https://hardwarepodcasts.com/podcast/the-amp-hour/2016-09-09-an-interview-with-josh-lifton) (The Amp Hour)
- [Kickstarter: Perry Chen](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-07-31-kickstarter-perry-chen) (How I Built This)

## Citing this page

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