# Gluten-Free Noodle Chips: Lauryn Bodden, S’noods

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-04-12
- Length: 29m
- Episode: 30
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-04-12-gluten-free-noodle-chips-lauryn-bodden-snoods
- Listen: https://share.transistor.fm/s/7b52abff

## Summary

Lauryn Bodden, founder of S’noods, explains how she transitioned from winning the Netflix competition 'Snack versus Chef' to launching gluten-free noodle chips, navigating the challenges of product development and securing partnerships with retailers like Fairway and Foxtrot. She details the iterative process of refining the formulation—balancing potato, chickpea, and rice flours to achieve the right crunch—and the strategic shift from stand-up pouches to packaging that better communicates the product's nature to consumers. Bodden also discusses her current status as a solo founder in the pre-seed fundraising stage, her strategy of targeting angel investors, and her plans to scale distribution through Northeast coast distributors while preparing for a major launch at Expo West 2025.

## Outline

1. Introduction: Grace Kennedy and S’noods' Origin
2. Product Development: Formulation, Flavors, and Texture Challenges
3. Packaging Iterations and Consumer Feedback
4. Retail Strategy: From Pop Up Grocer to Fairway
5. Funding, Fundraising, and Solo Founder Challenges

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

early-stage companies

## Mentioned

- S’noods (product)
- Snack versus Chef (other)
- Fairway (company)
- Foxtrot (company)
- Pop Up Grocer (company)
- Expo West 2025 (other)
- Target (company)
- Kroger (company)
- Walmart (company)

## Related episodes from other shows

- [350 - Beyond the Dieline - Dr Juan from PNuff Crunch joins Tom Seymour](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-05-27-350-beyond-the-dieline-dr-juan-from-pnuff-crunch-joins-tom-seymour) (People of Packaging)
- [Pipcorn: Jennifer and Jeff Martin](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-26-pipcorn-jennifer-and-jeff-martin) (How I Built This)
- [nutpods: Madeline Haydon](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-13-nutpods-madeline-haydon) (How I Built This)
- [017: Healthy Instant Noodles & Cutting-Edge Vending Machines with Damien Lee of Mr. Lee's Noodles](https://hardwarepodcasts.com/podcast/product-startup/2016-09-06-017-healthy-instant-noodles-cutting-edge-vending-machines-with-damien-lee-of-mr) (Product Startup)
- [Dang Foods: Vincent and Andrew Kitirattragarn](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-01-24-dang-foods-vincent-and-andrew-kitirattragarn) (How I Built This)

## Citing this page

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