# #133 How to Make and Scale Your Product with Jamie Valenti-Jordan, Catapult Commercialization Services Part 1

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-03-19
- Length: 56m
- Episode: 24
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-03-19-133-how-to-make-and-scale-your-product-with-jamie-valenti-jordan-catapult-commer
- Listen: https://share.transistor.fm/s/e0f322c6

## Summary

Jamie Valenti-Jordan, CEO of Catapult Commercialization Services, explains the end-to-end process of launching and scaling CPG products, drawing on his background at Hampton Creek and Campbell Soup. He details how to create a 'gold standard' recipe, translate it into weight-based formulations, and select packaging that protects against oxidation and moisture. Valenti-Jordan advises on the strategic choice between self-manufacturing and contract manufacturers, explaining how co-man pricing works on a shift basis and why equity swaps are ineffective. He also covers inventory planning, shelf-life testing, and the importance of maintaining cash reserves to survive the early scaling phase.

## Outline

1. Introduction and Jamie's Background
2. Defining the Gold Standard and Formulation
3. Sourcing Ingredients and Packaging Selection
4. Certifications, Shelf Life, and Testing
5. Self-Manufacturing vs. Contract Manufacturing
6. Inventory Planning, Cash Flow, and Financing

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Catapult Commercialization Services (company)
- Hampton Creek (company)
- Campbell Soup (company)
- General Mills (company)
- Del Monte (company)
- Amped Kitchens (company)
- Michigan State (company)
- Clemson (company)
- IFT (company)
- Naturally Network (company)
- GFCO (other)

## Related episodes from other shows

- [360 - Beyond the Die Line - The pitch was awful. They liked the bar! Tom Seymour and Ree Dolnick](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-08-360-beyond-the-die-line-the-pitch-was-awful-they-liked-the-bar-tom-seymour-and-r) (People of Packaging)
- [Advice Line with Katlin Smith of Simple Mills](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-01-23-advice-line-with-katlin-smith-of-simple-mills) (How I Built This)
- [Advice Line with Chieh Huang of Boxed](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-16-advice-line-with-chieh-huang-of-boxed) (How I Built This)
- [Advice Line: Scaling Strategies](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-05-22-advice-line-scaling-strategies) (How I Built This)
- [Live Episode! RXBAR: Peter Rahal](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-08-13-live-episode-rxbar-peter-rahal) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-03-19-133-how-to-make-and-scale-your-product-with-jamie-valenti-jordan-catapult-commer. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.