# How to Crush Expo West

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-02-16
- Length: 53m
- Episode: 16
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-16-how-to-crush-expo-west
- Listen: https://share.transistor.fm/s/d8ab4e72

## Summary

Matt Levine of Chlorophyll Water, Clara Paye of Unite Foods, and Pierre Jamet of Fishwife share strategies for succeeding at Expo West, covering pre-show preparation, booth management, and post-show follow-up. The guests discuss specific tactics such as maintaining sample freshness, using 'decoys' to manage booth traffic, and leveraging LinkedIn and Slack for networking. They emphasize the importance of concise pitches, protecting energy, and strategic follow-up timing to convert trade show interactions into retail accounts.

## Outline

1. Introduction and Guest Backgrounds
2. Pre-Show Preparation and Goal Setting
3. Crafting Effective Pitches and Sample Strategy
4. Booth Design, Setup, and Sample Freshness
5. Active Engagement, Networking, and Badge Hunting
6. Post-Show Follow-Up and Broker Utilization

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Chlorophyll Water (product)
- Unite Foods (company)
- Fishwife (company)
- Expo West (other)
- Swag.com (other)

## Related episodes from other shows

- [274 - How can you maximize packaging trade shows? Packaging Today Show LIVE](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live) (People of Packaging)
- [BONUS: 5 Tips for Getting the Most Out of a Trade Show](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-09-14-bonus-5-tips-for-getting-the-most-out-of-a-trade-show) (Manufacturing Happy Hour)
- [Your Guide to Trade Show Booth Success w/ Jon Franko & Matthew Sciannella](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-11-02-your-guide-to-trade-show-booth-success-w-jon-franko-matthew-sciannella) (The Manufacturing Executive)
- [096: How To Launch a Consumer Product at Trade Shows](https://hardwarepodcasts.com/podcast/product-startup/2021-10-06-096-how-to-launch-a-consumer-product-at-trade-shows) (Product Startup)
- [Advice Line with Andy Dunn of Bonobos](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-16-how-to-crush-expo-west. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.