# #127  Launching on Amazon with Leon Lewis

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-02-06
- Length: 57m
- Episode: 14
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-06-127-launching-on-amazon-with-leon-lewis
- Listen: https://share.transistor.fm/s/cc4c3569

## Summary

Leon Lewis, founder of Daybreak Growth Partners, shares strategies for launching and scaling CPG brands on Amazon, drawing on his background at Health Warrior and Lanakai. He emphasizes the importance of fundamentals like conversion rates, repeat purchase rates, and lifetime value over chasing viral moments. Lewis advises brands to invest at least $2,000 monthly in ads to build momentum and use tools like Nozle to track cohort data. He also discusses the operational realities of FBA, Buy with Prime, and leveraging offshore talent to maintain competitive agency pricing.

## Outline

1. Introduction: Leon Lewis and Daybreak Growth Partners
2. Music and CPG Parallels: Iteration and Audience Building
3. Amazon as an Ever-Expanding Web and Algorithm Dynamics
4. Key Metrics: Conversion, Retention, and Lifetime Value
5. Advertising Strategy: Budgets, Keywords, and Optimization
6. Review Acquisition: Vine Program, QR Codes, and Social Proof
7. Fulfillment Options: FBA vs. Buy with Prime and 3PLs
8. Agency Economics: Offshore Talent and Pricing Models

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Daybreak Growth Partners (company)
- Health Warrior (company)
- Lanakai (company)
- Rebel (company)
- Honest Tea (product)
- Justice Tea (product)
- Celsius (product)
- Helium 10 (tool)
- Jungle Scout (tool)
- Nozle (tool)
- Fulfillment by Amazon (tool)
- Buy with Prime (tool)

## Related episodes from other shows

- [144: How to Sell a New Invention on Amazon Marketplace](https://hardwarepodcasts.com/podcast/product-startup/2022-10-05-144-how-to-sell-a-new-invention-on-amazon-marketplace) (Product Startup)
- [Advice Line with Peter Rahal of RXBAR](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-10-advice-line-with-peter-rahal-of-rxbar) (How I Built This)
- [021: Using Public Research to Develop WINK Lash and Brow Oil with Megan Cox of Amalie Beauty](https://hardwarepodcasts.com/podcast/product-startup/2016-10-04-021-using-public-research-to-develop-wink-lash-and-brow-oil-with-megan-cox-of-am) (Product Startup)
- [231: Selling Your Invention on Your Own Website Starting from Zero](https://hardwarepodcasts.com/podcast/product-startup/2024-06-20-231-selling-your-invention-on-your-own-website-starting-from-zero) (Product Startup)
- [199: Selling a New Product Successfully on Amazon](https://hardwarepodcasts.com/podcast/product-startup/2023-10-28-199-selling-a-new-product-successfully-on-amazon) (Product Startup)

## Citing this page

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