# Bonus - Startup CPG's BIG Plans for 2024

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-02-01
- Length: 38m
- Episode: 13
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-01-bonus-startup-cpgs-big-plans-for-2024
- Listen: https://share.transistor.fm/s/e01010c8

## Summary

Daniel Scharff and Patricia Menegoto of Startup CPG outline the organization's 2024 initiatives, including the free Shelfie Awards, a booth giveaway for female founders in partnership with Sato, and a dedicated section at Expo West. They discuss strategic partnerships with RangeMe and TikTok Shop to help brands get discovered by buyers, as well as micro-grants for BIPOC brands and networking events like the Summit Series cruise. The episode highlights Startup CPG's growth to 20K Instagram followers and 17K Slack members, emphasizing their mission to support emerging CPG brands through community building and direct retailer engagement.

## Outline

1. Introduction: Startup CPG Community Growth and Milestones
2. The Shelfie Awards: Free Recognition for Emerging Brands
3. Expo West Activations: Sato Booth Giveaway and Dedicated Section
4. Retailer Partnerships: Central Market, Kroger, and RangeMe
5. Swag Fashion Show and Elirelli Party at Expo West
6. TikTok Shop Happy Hour and Product Discovery
7. BIPOC Micro-Grants and Community Support
8. Shark Tank Q&A and Summit Series Cruise Partnership
9. City Tours, Meetups, and Future Events (Newtopia Now, Fancy Food)

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Startup CPG (company)
- Sato (company)
- RangeMe (company)
- TikTok Shop (company)
- Central Market (company)
- Kroger (company)
- Alberstone Misfits (company)
- Gopuff (company)
- Bevnet (company)
- New Hope (company)
- Nowhere Bakery (company)
- Prickly (company)
- Summit Series (company)
- Whole Foods (company)
- Gelson's (company)
- Bristol Farms (company)
- Market (company)
- Shopefy (company)
- Newtopia Now (other)
- Fancy Food Show (other)

## Related episodes from other shows

- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
- [Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-06-01-cultivating-a-creative-community-with-tina-roth-eisenberg-of-creativemornings) (How I Built This)
- [Advice Line with Christina Tosi of Milk Bar](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-11-advice-line-with-christina-tosi-of-milk-bar) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-01-bonus-startup-cpgs-big-plans-for-2024. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.