# Bonus - THE BIG RELEASE of Startup CPG’s Retail Sales Tracker

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2024-01-25
- Length: 38m
- Episode: 11
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-01-25-bonus-the-big-release-of-startup-cpgs-retail-sales-tracker
- Listen: https://share.transistor.fm/s/ddcd0925

## Summary

Daniel Scharff hosts Aaron Barnholt of Cultivate CPG and Eli Bank, co-founder of Absurd Snacks, to unveil the Startup CPG Retail Sales Tracker, a comprehensive database of 220 retailers for emerging brands. The guests discuss how the tool helps early-stage companies identify buyers, understand retailer processes, and prioritize outreach by filtering for channels like natural or conventional grocery. Eli shares his journey scaling Absurd Snacks from a college project to Whole Foods, emphasizing persistence, consumer validation, and the importance of in-person meetings.

## Outline

1. Introduction to the Retail Sales Tracker
2. Tracker Features and Data Points
3. Cultivate CPG's Insider Tips
4. Strategic Filtering and Prioritization
5. Building Retailer Relationships
6. Absurd Snacks Origin and Product
7. Scaling to Whole Foods and Expansion

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Cultivate CPG (company)
- Absurd Snacks (product)
- Whole Foods (company)
- Publix (company)
- Kehi (company)
- Unfi (company)
- Wegmans (company)
- HEB (company)
- Sprouts (company)
- The Fresh Market (company)

## Related episodes from other shows

- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Advice Line with Pete Maldonado of Chomps](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-02-advice-line-with-pete-maldonado-of-chomps) (How I Built This)
- [Advice Line with Mark Ramadan of Sir Kensington's](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons) (How I Built This)
- [Advice Line with Andrew Abraham of Orgain](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-16-advice-line-with-andrew-abraham-of-orgain) (How I Built This)
- [#020 - Executing lean and agile retail growth for your startup or SME, with Benjamin Ertl of Retailbound, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-04-05-020-executing-lean-and-agile-retail-growth-for-your-startup-or-sme-with-benjamin) (The Hardware Entrepreneur)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-01-25-bonus-the-big-release-of-startup-cpgs-retail-sales-tracker. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.