# #109 The Third Annual Shelfies Awards Ceremony Live!

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2023-10-03
- Length: 50m
- Episode: 86
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-10-03-109-the-third-annual-shelfies-awards-ceremony-live
- Listen: https://share.transistor.fm/s/cef06a58

## Summary

Startup CPG founder Daniel Scharff, Head of Marketing Patricia Menegoto, and Managing Editor Jenna Movsowitz host the third annual Shelfies Awards, recognizing 22 winners from over 600 submissions. The ceremony highlights emerging CPG brands across categories including hygiene, beverages, snacks, and pet food, with special guests Kirk Visola and Andy Kurtts presenting the branding award. The hosts discuss judging criteria such as taste, efficacy, and sustainable sourcing, while promoting in-person celebrations in New York and Los Angeles.

## Outline

1. Introduction: Daniel Scharff and Startup CPG's Shelfies Mission
2. Judging Criteria: Taste, Efficacy, and Branding Standards
3. Hygiene and Body Care Winners: Viv Cup and Pedestrian Project
4. Skincare and Supplements: Journ and Funk It Wellness
5. Beverages: All Phenoms, Exeer, and Kinship Milk Tea
6. Snacks and Desserts: Absurd Snacks, Better Sour, and Goddess Mousse
7. Prepared Meals and Plant-Based: NoBull, House of Kajaana, and Seeductive Foods
8. Breakfast, Condiments, and Oils: Full of Beans, Desert Dust, and Sideyard Shrubs
9. Kids, Coffee, and Pet Food: Begin Health, Open Eye, and Petaluma
10. Branding Award: Kirk Visola and Andy Kurtts on Geez Louise

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

early-stage companies

## Mentioned

- Viv (product)
- Pedestrian Project (company)
- Journ (product)
- Funk It Wellness (company)
- All Phenoms (company)
- Exeer (product)
- Kinship Milk Tea (product)
- Whist (product)
- Absurd Snacks (company)
- Better Sour (product)
- Goddess Mousse (product)
- House of Kajaana (company)
- NoBull (product)
- Seeductive Foods (product)
- Full of Beans Kitchen (product)
- One Trick Pony (product)
- Desert Dust (product)
- Sideyard Shrubs (product)
- Begin Health (product)
- Open Eye (product)
- Petaluma (product)
- Geez Louise (product)
- Settle (company)

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- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)
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- [197 - Circularity Day 2 recap with Cory Connors](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-06-08-197-circularity-day-2-recap-with-cory-connors) (People of Packaging)

## Citing this page

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