# #108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2023-09-26
- Length: 44m
- Episode: 85
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-09-26-108-getting-discovered-how-to-leverage-rangeme-rangemes-roots-in-supporting-emer
- Listen: https://share.transistor.fm/s/fcd36d2f

## Summary

Nicky Jackson, founder of RangeMe, and Vir Satyan, SVP of Supplier Success, explain how the platform helps emerging CPG brands get discovered by retailers like Thrive Market, Albertsons, and Hy-Vee. They discuss the platform's origin in solving the 'foot in the door' problem, the importance of high-quality profiles and active engagement, and how buyer behavior shifted toward targeted 'limited time applications' during and after the pandemic. The episode also details a partnership with Startup CPG offering premium subscriptions and guaranteed face-to-face meetings at ECRM shows.

## Outline

1. Introduction and RangeMe Overview
2. Nicky Jackson's Origin Story and Founding RangeMe
3. Platform Scale and Buyer Workflow Integration
4. Best Practices for Brand Profiles and Engagement
5. Leveraging RangeMe for Trade Shows and Follow-up
6. Pandemic Shifts and Buyer Behavior Changes
7. Success Stories: Machu Picchu and Maazah
8. Expanding Beyond Grocery: Foodservice and Distributors
9. Startup CPG Partnership and ECRM Meetings
10. Onboarding Process and Pricing Details

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)

## Most relevant to

companies scaling up

## Mentioned

- RangeMe (product)
- Thrive Market (company)
- Albertsons (company)
- Hy-Vee (company)
- Wegmans (company)
- Machu Picchu (product)
- Maazah (product)
- Kroger (company)
- Canteen (company)
- KeHE (company)
- UNFI (company)
- ECRM (other)
- Graphite Financial (company)

## Related episodes from other shows

- [094: How New Startup Products Get Into Big Retailers](https://hardwarepodcasts.com/podcast/product-startup/2021-09-22-094-how-new-startup-products-get-into-big-retailers) (Product Startup)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [What It Really Takes To Build a Food Business: Part 2](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-25-what-it-really-takes-to-build-a-food-business-part-2) (How I Built This)
- [183: Getting a New Hardware Product into Retail Stores](https://hardwarepodcasts.com/podcast/product-startup/2023-07-07-183-getting-a-new-hardware-product-into-retail-stores) (Product Startup)
- [Advice Line with Eric Ryan of Method](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-26-advice-line-with-eric-ryan-of-method) (How I Built This)

## Citing this page

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