# #100 Toasting to 100 Episodes of The Startup CPG Podcast with Our Favorite Moments

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2023-07-25
- Length: 44m
- Episode: 77
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-07-25-100-toasting-to-100-episodes-of-the-startup-cpg-podcast-with-our-favorite-moment
- Listen: https://share.transistor.fm/s/2002abbd

## Summary

Host Jessi Freitag counts down the top 10 moments from 100 episodes of The Startup CPG Podcast, featuring insights from founders like Seth Goldman of Honest Tea, Alexiou Gibson of The Sea Moss Transformation Factory, and Rosa Li of wildwonder. The episode highlights strategic decisions in fundraising, marketing, and product launches, including Sandra Velasquez’s Shark Tank experience with Nopalera and the collaboration between Partake Foods and Ben & Jerry’s. It emphasizes the importance of resilience, storytelling, and direct outreach in scaling consumer brands.

## Outline

1. Introduction: Seth Goldman and Honest Tea's Resilience
2. Saphira and Alexiou Gibson's Unlikely Marketing Connections
3. Shark Tank Insights from Rosa Li and Sandra Velasquez
4. Fundraising Metaphors: Wayne Wu and Paul Voge on Investor Relationships
5. Design and Branding Advice from Kirk Visola and Kun Yang
6. Retail Execution and Demo Tactics from Jake Huber and Grassroots Demos
7. Media Strategy and Influencer Marketing from Monica Watrous and Kim Biddle
8. Angel Investing and Cold Outreach Successes from Marcia Dawood and Oat Haus
9. Partake Foods' Ben & Jerry's Collaboration and Brand Storytelling
10. Liquid Death's Marketing Genius and Show Finale

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Honest Tea (product)
- Just Ice Tea (product)
- Nowhere Bakery (product)
- The Sea Moss Transformation Factory (product)
- wildwonder (product)
- Nopalera (product)
- VMG Partners (company)
- Aura Bora (company)
- Mind the Font (company)
- Pricklee (product)
- Grassroots Demos (company)
- Food Business News (company)
- Oat Haus (product)
- Partake Foods (company)
- Ben & Jerry’s (product)
- SOMOS (product)
- GT's Living Foods (company)
- Liquid Death (product)

## Related episodes from other shows

- [Live Episode! Milk Bar: Christina Tosi (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-10-25-live-episode-milk-bar-christina-tosi-2019) (How I Built This)
- [Perfect Snacks: Bill and Leigh Keith](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-09-perfect-snacks-bill-and-leigh-keith) (How I Built This)
- [Honest Tea: Seth Goldman](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-01-16-honest-tea-seth-goldman) (How I Built This)
- [Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-02-21-live-episode-angies-boomchickapop-angie-dan-bastian-2019) (How I Built This)
- [Food52: Amanda Hesser (2021)](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-03-20-food52-amanda-hesser-2021) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-07-25-100-toasting-to-100-episodes-of-the-startup-cpg-podcast-with-our-favorite-moment. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.