# #98 Reimagining Grocery Shopping: Instacart's AI-Powered Future with ChatGPT and Artificial Intelligence

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2023-07-11
- Length: 1h 00m
- Episode: 75
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-07-11-98-reimagining-grocery-shopping-instacarts-ai-powered-future-with-chatgpt-and-ar
- Listen: https://share.transistor.fm/s/e3f0da34

## Summary

Ali Miller, Vice President of Product Management for Ads at Instacart, explains how the company's four-sided marketplace leverages machine learning and generative AI to help emerging CPG brands drive discovery and sales. She details the evolution of Instacart Ads, including the new 'Ask Instacart' feature powered by ChatGPT, the integration of the Instacart plugin for ChatGPT, and the importance of automated bidding and rich media content for brands without physical shelf space.

## Outline

1. Introduction: Ali Miller and Instacart's AI Vision
2. Instacart's Four-Sided Marketplace Dynamics
3. Evolution of Instacart Ads and Sponsored Products
4. ChatGPT Integration and Ask Instacart Features
5. Automation, Bidding, and Best Practices for Emerging Brands
6. Customer Service and Future of Retail Media

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

companies scaling up

## Mentioned

- Instacart (company)
- ChatGPT (product)
- OpenAI (company)
- Google (company)
- YouTube (product)
- Spindrift (product)
- Liquid Death (product)

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- [Advice Line: Tapping AI as a Resource for Your Business](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-01-advice-line-tapping-ai-as-a-resource-for-your-business) (How I Built This)
- [333 - The Chasm is Real: Dragging Packaging into the 21st Century with Jamie Lo from Laibl](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro) (People of Packaging)
- [Instacart: Apoorva Mehta](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-04-10-instacart-apoorva-mehta) (How I Built This)
- [Grabango's Ryan Smith | Machine Vision, IoT, and the Future of Retail](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-08-10-grabangos-ryan-smith-machine-vision-iot-and-the-future-of-retail) (IoT For All Podcast)

## Citing this page

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