# Angel Investing 101 with Marcia Dawood (2022)

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2023-05-31
- Length: 1h 20m
- Episode: 47
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022
- Listen: https://share.transistor.fm/s/d7dffa18

## Summary

Marcia Dawood, Chair of the Angel Capital Association and Venture Partner at Mindshift Capital, explains the mechanics of angel investing, distinguishing it from venture capital and detailing how angel groups provide early-stage capital and mentorship. She outlines the SEC's accredited investor rules, the importance of diversification, and the primary exit strategies for startups, including acquisitions and revenue-based financing. The conversation also covers practical advice for founders on building pitch decks, forming effective boards of directors, and maintaining transparent communication with investors. Additionally, Cindy Lee, founder of Uproot Teas, discusses her journey from management consulting to launching a single-origin loose leaf tea brand, focusing on sustainable sourcing, compostable packaging, and direct-to-consumer sales.

## Chapters

- [0:17](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=17) Introduction: Marcia Dawood and Angel Capital Association
- [7:17](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=437) Angel Investors vs. Venture Capitalists and Angel Groups
- [12:30](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=750) Accredited Investor Rules and Equity Crowdfunding
- [15:56](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=956) Diversification, Returns, and Exit Strategies
- [22:42](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=1362) When to Raise Money and Building the Team
- [29:11](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=1751) Pitch Decks, Loom Videos, and Investor Mindset
- [33:16](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=1996) Board of Directors Roles and Communication Cadence
- [39:26](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=2366) Legal Resources and Finding Investors
- [53:10](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=3190) Cindy Lee and the Story of Uproot Teas
- [1:07:37](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-31-angel-investing-101-with-marcia-dawood-2022#t=4057) Sustainable Packaging and Product Expansion

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

founders before launch, early-stage companies

## Mentioned

- Angel Capital Association (company)
- Mindshift Capital (company)
- Next Wave Impact Fund (company)
- Uproot Teas (product)
- Kickstarter (other)
- Start Engine (other)
- Elevate Packaging (company)
- Loom (tool)

## Related episodes from other shows

- [049: Getting Angel Investment, with Juliana Garaizar of the Houston Angel Network](https://hardwarepodcasts.com/podcast/product-startup/2017-04-18-049-getting-angel-investment-with-juliana-garaizar-of-the-houston-angel-network) (Product Startup)
- [Advice Line with Angie Hicks of Angi](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi) (How I Built This)
- [Advice Line with Ariel Kaye of Parachute Home](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home) (How I Built This)
- [Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop) (How I Built This)
- [Live Episode! Glossier: Emily Weiss](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss) (How I Built This)

## Citing this page

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