# #81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2023-02-28
- Length: 47m
- Episode: 58
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f
- Listen: https://share.transistor.fm/s/95c338bc

## Summary

Monica Watrous, Managing Editor of Food Business News and Food Entrepreneur, explains how her publication covers the CPG industry, from editorial calendars to trade show coverage. She outlines best practices for founders pitching the press, emphasizing concise emails, media kits, and press releases with quotable content. The episode also covers her strategy for navigating large trade shows like Expo West and reviews G's Dry Hard Ginger Beer, a Shelfie Award winner.

## Chapters

- [3:21](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f#t=201) Introduction: Monica Watrous and Food Business News
- [9:49](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f#t=589) Editorial Workflow: Print vs. Digital and Editorial Calendars
- [15:41](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f#t=941) Staying Updated: Social Media, Slack, and Inbound Outreach
- [17:36](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f#t=1056) Pitching Best Practices: Concise Emails and Media Kits
- [25:53](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f#t=1553) The Value of Press Releases and Wires
- [31:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f#t=1865) Product Review: G's Dry Hard Ginger Beer
- [34:14](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f#t=2054) Expo West Strategy: Stickers, Swag, and Trend Spotting

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Food Business News (company)
- Food Entrepreneur (company)
- Sazam Publishing Company (company)
- Milling and Baking News (company)
- G's Dry Hard Ginger Beer (product)
- Chubby (product)
- tbh (product)
- Oat Haus (product)
- Mmmly (product)
- Dream Pops (product)
- Olipop (product)
- Forij (product)
- Aura Bora (product)

## Related episodes from other shows

- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [10: The Press](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-03-17-10-the-press) (Thoroughly Considered)
- [64 - Deborah Corn, The Intergalactic Ambassador to the Printerverse!](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-06-22-64-deborah-corn-the-intergalactic-ambassador-to-the-printerverse) (People of Packaging)
- [Advice Line with Jonah Peretti of Buzzfeed](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-07-advice-line-with-jonah-peretti-of-buzzfeed) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams (2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-09-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams-2025) (How I Built This)

## Citing this page

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