# #70 Angel Investing 101 with Marcia Dawood (+ Uproot Teas)

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-11-22
- Length: 1h 15m
- Episode: 47
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas
- Listen: https://share.transistor.fm/s/c697e6ed

## Summary

Marcia Dawood, Chair of the Angel Capital Association and Venture Partner at Mindshift Capital, explains the fundamentals of angel investing, distinguishing it from venture capital and detailing how angel groups operate. She advises founders to bootstrap as long as possible, build diverse teams, and maintain transparent, regular communication with investors to avoid appearing desperate when seeking future funding. The episode concludes with a segment on Uproot Teas, where founder Cindy Lee discusses her journey from management consulting to launching a single-origin loose-leaf tea brand with compostable packaging.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas#t=3) Introduction to Angel Investing and Marcia Dawood
- [5:57](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas#t=357) Angel Groups, Accredited Investors, and Equity Crowdfunding
- [15:56](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas#t=956) Angel Investor Mindset, Returns, and Risk
- [22:42](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas#t=1362) Advice for Founders: Bootstrapping, Teams, and Pitches
- [33:16](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas#t=1996) Board Roles, Investor Updates, and Legal Resources
- [53:10](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas#t=3190) Uproot Teas: Origin Story and Product Strategy
- [1:07:22](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-22-70-angel-investing-101-with-marcia-dawood-uproot-teas#t=4042) Uproot Teas: Packaging, Sustainability, and Future Plans

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

founders before launch, early-stage companies

## Mentioned

- Angel Capital Association (company)
- Mindshift Capital (company)
- Next Wave Impact Fund (company)
- Uproot Teas (product)
- StartEngine (company)
- Kickstarter (company)
- Elevate Packaging (company)
- Coralus (company)
- Bain & Company (company)

## Related episodes from other shows

- [049: Getting Angel Investment, with Juliana Garaizar of the Houston Angel Network](https://hardwarepodcasts.com/podcast/product-startup/2017-04-18-049-getting-angel-investment-with-juliana-garaizar-of-the-houston-angel-network) (Product Startup)
- [Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop) (How I Built This)
- [Advice Line with Ariel Kaye of Parachute Home](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-08-29-advice-line-with-ariel-kaye-of-parachute-home) (How I Built This)
- [Advice Line with Angie Hicks of Angi](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-31-advice-line-with-angie-hicks-of-angi) (How I Built This)
- [Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-12-11-advice-line-with-scott-tannen-of-boll-branch-and-jamie-siminoff-of-ring) (How I Built This)

## Citing this page

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