# #68 How to Raise $10 Million: Fundraising Aura Bora Style with Paul Voge

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-11-08
- Length: 57m
- Episode: 45
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge
- Listen: https://share.transistor.fm/s/a17df9a3

## Summary

Paul Voge, co-founder of Aura Bora, details the company's journey from a $200,000 friends-and-family raise to a $10 million Series A led by Siddhi Capital. He explains how the brand navigated valuation, legal structures, and investor relations while expanding from natural channels into major retailers like Walmart and Whole Foods. Voge shares specific strategies for maintaining investor relationships, building a board, and using the new capital to double store count and achieve profitability.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=3) Introduction and Company Overview
- [11:07](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=667) Fundraising History and First Rounds
- [16:16](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=976) Investor Strategy and Networking
- [22:29](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=1349) Valuation and Legal Structures
- [27:27](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=1647) Series A Structure and Board Formation
- [34:36](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=2076) Operational Impact and Organization
- [39:25](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=2365) Motivation and Fundraising Logistics
- [48:19](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-11-08-68-how-to-raise-10-million-fundraising-aura-bora-style-with-paul-voge#t=2899) Distribution Expansion and Future Plans

## Topics

- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Aura Bora (company)
- Siddhi Capital (company)
- LaCroix (product)
- Super Coffee (company)
- DocSend (tool)
- Foster Garvey (company)
- Giannuzzi Lewendon (company)
- Y Combinator (company)
- SKU Accelerator (company)
- The Angel Group (company)
- Venture Deals (other)
- High-Hanging Fruit (other)
- Mission in a Bottle (other)

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## Citing this page

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