# #64 Expo East 2022 Recap: Liquids abound, lost voices, and sustainable puns - Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast) - Published: 2022-10-10 - Length: 50m - Episode: 41 - Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns - Listen: https://share.transistor.fm/s/df1150b9 ## Summary Monica Watrous, Managing Editor of Food Business News, and Startup CPG’s Patricia Menegoto and Jenna Movsowitz recap Expo East 2022, highlighting key trends such as the proliferation of non-alcoholic beverages from brands like Three Spirit and De Soi, and the shift toward 'plant-forward' messaging by Actual Veggies and Wicked Kitchen. The hosts discuss the success of Startup CPG’s first booth, featuring a lounge and vending machine, and the 'Backpack Brands' program which supported small companies like GoNanas and Pricklee. They also cover specific product innovations, including animal-free dairy from Perfect Day/Coolhaus, regenerative sports drinks from Smootch, and sustainable sauces from AWSM Sauce. ## Chapters - [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=3) Introduction: Startup CPG Team and Expo East Overview - [5:10](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=310) Show Attendance and Community Engagement at the Startup CPG Booth - [8:22](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=502) Major Trends: Water Varieties and Non-Alcoholic Beverages - [11:25](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=685) Plant-Forward Messaging and Sustainable Seafood - [14:31](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=871) Sustainability Innovations: Regenerative Agriculture and Animal-Free Dairy - [19:46](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=1186) Startup CPG Booth Setup and the Backpack Brands Program - [25:09](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=1509) Backpack Brand Favorites: AWSM Sauce, Reprise Health, and 8 Myles - [33:31](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=2011) Show Favorites: Midday Squares, Kokada, and Pocket Latte - [36:58](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=2218) Frozen Food Evolution: delOrigen and Katie's Pizza & Pasta - [41:42](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns#t=2502) Swag, Booth Design, and Future Expo West Plans ## Topics - [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand) - [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity) - [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding) - [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design) - [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer) ## Most relevant to early-stage companies ## Mentioned - Three Spirit (product) - De Soi (product) - Actual Veggies (product) - Wicked Kitchen (product) - Atlantic Sea Farms (product) - Neptune Snacks (product) - Chia Smash (product) - Smootch (product) - Bored Cow (product) - Coolhaus (product) - Perfect Day (product) - Culina (product) - GoNanas (product) - Pricklee (product) - AWSM Sauce (product) - Reprise Health (product) - The Farmer Foodie (product) - Kokada (product) - Oat Haus (product) - Pocket Latte (product) - delOrigen (product) - Katie's Pizza & Pasta (product) - Sweet Nothings (product) - Chubby Snacks (product) - Dream Pops (product) - Core Foods (product) - Lesser Evil (product) - Aura Bora (product) - Soom (product) - 8 Myles (product) - Mid-Day Squares (product) - No Bull (product) - Machu Picchu (product) - Eat the Change (product) - Just Ice Tea (product) - Baozza (product) - Growee Foods (product) - Mondelēz International (company) - Food Business News (other) - Food Entrepreneur (other) - Startup CPG (other) - NielsenIQ (other) - Settle (other) - SnackFutures CoLab (other) - The Urgent Company (company) - Spero (company) - New Breed (company) ## Related episodes from other shows - [48 - Aimy Steadman, Co Founder and CGSDO at Future Proof](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof) (People of Packaging) - [259 - It's definitely NOT beer with Not Beer founder Dillon Dandurand](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-05-01-259-its-definitely-not-beer-with-not-beer-founder-dillon-dandurand) (People of Packaging) - [Advice Line with Travis Boersma of Dutch Bros](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-02-13-advice-line-with-travis-boersma-of-dutch-bros) (How I Built This) - [257 - Digital can printing with Anna from Corpse Reviver!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-04-22-257-digital-can-printing-with-anna-from-corpse-reviver) (People of Packaging) - [Advice Line with Ben Goodwin of Olipop](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-03-advice-line-with-ben-goodwin-of-olipop) (How I Built This) ## Citing this page If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-10-10-64-expo-east-2022-recap-liquids-abound-lost-voices-and-sustainable-puns. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.