# #63 Meet the 2022 Shelfie Award Winners

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-09-27
- Length: 17m
- Episode: 40
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners
- Listen: https://share.transistor.fm/s/7c25104f

## Summary

Host Jesse Freitag presents clips from the 2022 Shelfie Award winners, highlighting innovative CPG brands such as Nowhere Bakery, Uproot Teas, G's Ginger Beer, and Papadelics. The episode covers diverse product categories including gluten-free baked goods, regenerative teas, dry hard ginger beer, mushroom snacks, and upcycled beverages like Reveal's avocado seed brew. It also features sustainability-focused condiments from AWSM Sauce and nutrition products for children from Tiny Sprouts and For Good Granola.

## Chapters

- [0:35](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners#t=35) Introduction and Sponsor Read
- [3:48](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners#t=228) Nowhere Bakery and Uproot Teas
- [6:30](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners#t=390) G's Ginger Beer and Hone Mushrooms
- [8:41](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners#t=521) Mojo Microdose and Papadelics
- [11:09](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners#t=669) Funky Mello and Reveal
- [13:21](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-09-27-63-meet-the-2022-shelfie-award-winners#t=801) Tiny Sprouts, For Good, and AWSM Sauce

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)

## Most relevant to

early-stage companies

## Mentioned

- Nowhere Bakery (product)
- Uproot Teas (product)
- G's Ginger Beer (product)
- Hone (product)
- Mojo Microdose (product)
- Popadelics (product)
- Funky Mello (product)
- Reveal (product)
- Tiny Sprouts (product)
- For Good (product)
- AWSM Sauce (product)
- Mondelēz International (company)
- SnackFutures CoLab (product)
- Coconut Collet (product)

## Related episodes from other shows

- [Advice Line with Ben Goodwin of Olipop](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-03-advice-line-with-ben-goodwin-of-olipop) (How I Built This)
- [68 - Tim Etherington-Judge from Avallen Spirits](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-04-68-tim-etherington-judge-from-avallen-spirits) (People of Packaging)
- [350 - Beyond the Dieline - Dr Juan from PNuff Crunch joins Tom Seymour](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-05-27-350-beyond-the-dieline-dr-juan-from-pnuff-crunch-joins-tom-seymour) (People of Packaging)
- [Taming the Dragons whilst Saving the Planet](https://hardwarepodcasts.com/podcast/its-only-a-prototype/2025-05-01-taming-the-dragons-whilst-saving-the-planet) (It's Only a Prototype)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)

## Citing this page

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