# #55 Nationally Launching the Reimagination of Jam with Chia Smash

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-08-02
- Length: 33m
- Episode: 32
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash
- Listen: https://share.transistor.fm/s/ef16b905

## Summary

Anna Peck, co-founder of Chia Smash, explains how she reimagined the jam category by creating a product with 75% fruit content and no added sugar, bypassing the FDA's 55% sugar requirement for 'jam.' Starting as a side hustle in a commercial kitchen, she and co-founder Steve Ford scaled the brand through early retail partnerships with Whole Foods and Thrive Market before executing a national launch with Sprouts. Peck details the critical rebranding process, the shift to upcycled ingredients, and the importance of direct consumer feedback in shaping their packaging and marketing strategy.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash#t=4) Introduction: Anna Peck and the Origin of Chia Smash
- [3:57](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash#t=237) Career Background and Product Development
- [8:33](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash#t=513) Early Production and Local Retail Launches
- [11:51](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash#t=711) Whole Foods and Thrive Market Partnerships
- [16:01](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash#t=961) National Launch with Sprouts and Supply Chain Challenges
- [21:15](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash#t=1275) Rebranding, Packaging Design, and Consumer Feedback
- [26:04](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash#t=1564) Recipe Content Strategy and Future Growth

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

companies scaling up

## Mentioned

- Chia Smash (product)
- Blue Apron (company)
- Whole Foods (company)
- Thrive Market (company)
- Sprouts (company)
- Hot Bread Kitchen (company)
- Misfits Market (company)
- Upcycled Food Association (company)
- Little Fury (company)
- Startup CPG (company)

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- [354 - Beyond the dieline with the incomparable Jake Karls from Mid-Day Squares](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-07-22-354-beyond-the-dieline-with-the-incomparable-jake-karls-from-mid-day-squares) (People of Packaging)
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## Citing this page

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